iSMA Webinar Series Print

webinar logoThe International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.


Leveraging a co-design approach for social marketing programs

iSMA Webinar: with Timo Dietrich (Australia) and Corinne McCarthy (USA)


Thursday October 17 at 4:00 pm Pacific Daylight Time (UTC-7), 6:00 pm Peru/Colombia Time (UTC-5), 7:00 pm N.A. Eastern Daylight Time (UTC-4)

Friday October 18 at 9:00 am Australian Eastern Standard Time (UTC+10)

Register Now:


  • Timo Dietrich, Deputy Director (Engagement), Social Marketing @ Griffith University, Brisbane, Australia
  • Corinne McCarthy, Marketing Intelligence Director, C+C in Portland, Oregon, USA

This webinar will share practical tips to help social marketers engage people in the design of new products with a methodology called co-design. The International Social Marketing Association has invited speakers from Australia and the United States to share their expertise and processes.

Timo will share insights into a 7-step co-design framework which he and his team have used successfully to empower vulnerable users and everyday citizens to design more user-friendly solutions. Webinar participants can expect to learn a step-by-step process to recruit, involve and empower people during a co-design session. Participants will also learn how co-design is used to discover new and innovative ideas and what you can do with these ideas.

Corinne will share how typical market research methods can be modified to facilitate co-design with people who aren’t designers (aka, your target audience). She’ll share tips and techniques for determining who should be involved in these sessions; designing iterative co-design approaches that take days instead of weeks; what you can and cannot expect from your target audience as you co-design; how to think about the right types of questions you will be asking; and how to use a strategic lens for interpretation of results.

Can't join us? iSMA members and webinar registrants can access a webinar's video-recording at their convenience in our Webinar Archive, starting a few days after the webinar.

  Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug McKenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
  • 14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)
  • 15. Changing Behaviours to Scale Up Rural Sanitation with Edkarl M. Galing (PH)(September 21/22, 2015)
  • 16. Tackling 'Unspoken' Behaviours Webinar: Using co-creation to overcome cultural barriers to family planning in Jordan with Houda Khayame (JO) (November 5, 2015)
  • 17. The Donor is in the Details: The common ground between social marketing and donor behavior with Lucia Barros (BR) (January 27,2016)
  • 18. Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling with Nedra Kline Weinreich (IL) (January 27,2016)
  • 19. International Social Marketing Course Fair Webinars  (Presenters from around the world) May 18, 2016
  • 20.Using narrative videos for health and wellbeing: A case study on energy efficiency, with Ross Gordon (AUS) (August 11-12, 2016)
  • 21. In Motion: Using community-based social marketing to change travel behavior, with Sunny Knott (US) September 27, 2016
  • 22. Social Marketing for Policy Makers: The “Help Me” Approach, with Nancy Lee, (US) (November 17-18,2016)
  • 23. Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change, with Philip R Holden & Matt Wood  (UK)(January 31, 2017)
  • 24. Adding Social Marketing to Health Risk Communications, with Jose M. Sanchez (Mexico) (March 14/15, 2017)
  • 25. Cognitive Neuroscience and Behavioral Economics - New Tools to Solve Tough Behavioral Problems, with Biju Dominic (India) (April 18, 2017)
  • 26. Socio-Psychological Levers for Improving Women's Health and Well-Being, with Joy Parker (Australia) (July 18/19)

  • 27. Designing Quality Engagement into Social Marketing Campaigns, with Julie Colehour (USA) (Sept. 19/20)
  • 28. When Tigers and Social Marketing Meet: innovative formative research and impact evaluation approach used to mitigate human-tiger conflict in Nepal, with Tilak Chaudhary (Nepal) and Diogo Verissimo (UK)
  • 29. From 'So What?' to 'Wow!': How Co-creation Energises Audience Research, with Rita Brophy (UK)
  • 30. Messages that Motivate: Leveraging behavioral insights to design powerful social marketing messages, with Brooke Tully (USA)
  • 31. Integrating Diversity and Cultural Competence in Social Marketing: Lessons from Health Care, with Radhika Howarth (UK)
  • 32. Seek or Destroy? Exploring Value Destruction in Social Marketing Services, with Nadia Zainuddin (AUS) (August 15-16, 2018)
  • 33. To Flush or not to Flush: Mid-course corrections in Social Marketing with Stephanie Thomas (USA)
  • 34. It’s Not On, It's Not Safe: Increasing condom use among youth with Joyce Tamale (Uganda)
  • 35. Finding Momentos: How Design Thinking Led to Better “Sex Talks” for Hispanic Parents and Their Teens
    with Julie Yegen (Maryland, USA)
 Go to the Archives >

Webinar Production Team

For further information contact:

Christene Jennings
iSMA Webinar Manager
Chief Operating Officer, Marketing for Change
[email protected] I +1 (571) 444.2174

Patrick Cook
President, International Social Marketing Association
Principal, Cook & Sow Communications
[email protected]   Mobile: +1 (240) 476.6305

Last Updated on Sunday, October 06, 2019 02:52 AM