14th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing Print

Arts, Heritage, Nonprofit & Social Marketing SIG (AHNPSM SIG) of the Academy of Marketing invites scholars and practitioners to participate on the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing that will take place on September 2nd, 2015 in London. This year`s theme is: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing”.

CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015.

About the Colloquium

For over 15 years the International Colloquium has brought together researchers in Nonprofit, Arts, Heritage and Social Marketing from all over the world. Much has been achieved during the last 15 years, yet there remains a large amount of exciting fresh territory to be explored.

Colloquium theme

The theme of the 2015 Colloquium is ‘Excellence Rigour and Relevance’ in Nonprofit, Arts, Heritage and Social Marketing. Several issues are worthy of consideration in these respects. How, for example, can excellence be achieved? How is excellence measured? Should excellence be defined in relation to the academic rigour of a piece of research or in terms of its practical relevance? How can rigour and relevance combine to produce excellence in this particular domain?

Read more on the Academy of Marketing website.