iSMA News Desk

Managed by Julie Hentz and Nathaly Aya

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Social Marketing Imagery, 1000 Words of Need and Triumph

Malaria Nets, "Come to Safety" Image courtesy of Johns Hopkins


An image can say so much and in social marketing, it can go a long way to uncover a social or environmental challenge, or to speak to the efforts of social marketers as they address their diverse projects in public health, the environment, education, and other areas.
The International Social Marketing Association (ISMA) is initiating the development of a repository of images to use on the ISMA website as a means to reflect the scope of “change for good” with which social marketers around the world are involved. In addition to visual stories on the web, some images might lend themselves to a Pinterest composition to accompany an important social marketing message.  Often the most simple of messages, matched with the right image, can create a very powerful and memorable impact.

Malaria Nets. "Come to Safety"  Image courtesy of Johns Hopkins' Photoshare

This is a request for images from our members and visitors to engage with us and share a visual of a Social Marketing project you are working on, maybe one that needs attention, or perhaps a triumph you have had with a recent project. Put your artistic imagery skills to work, even with that iphone or tablet, and create a visual story that will most certainly resonate with your colleagues.

Please send your images to: [email protected].  I will provide you with an ISMA release form request. The photos will be archived and managed through ISMA and used with discretion by ISMA and immediate partners only.

Let’s begin our visual conversation about Social Marketing now. We’d love to hear from you.

2013 Cone Communications Green Gap Trend Tracker
Written by Win Morgan   

2013 Cone Communications Green Gap Trend Tracker

Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.

Download the full press release and fact sheet (PDF, 1,680 KB).

More Research, You Say? Introducing ResearchGate

What social marketer doesn’t want more effective research sources? And the key word here is “social”, as in social networking.  The online space called “ResearchGate” is an international social networking site for researchers. Think Facebook for those seeking access to and the sharing of research within their areas of discipline.

The landscape of ResearchGate participants is diverse. If related public health research is what you’re looking for, find 427,550 medical participants sharing their 7,973,228 articles, or maybe 356,083 members in the biological field sharing 9,183,389 articles. That’s not all though, there are many other scientific and social disciplines represented including anthropology, social science, religious studies, psychology, chemistry, and design science.

Last Updated on Tuesday, April 09, 2013 02:41 PM
European Social Marketing Association

The European Social Marketing Conference 2012 marks a first culmination point on the European Social Marketing agenda. Within a year the European Social Marketing Association has been set up and organised its first conference. A success and a stepping stone for 2013.

Read More

Read MoreIn November 2012 the European Social Marketing Association in partnership with the World Social Marketing Conference and the European Centre for Disease Prevention and Control (ECDC) held its first conference, in Lisbon (Portugal).

The conference gathered around 100 Social Marketing academics and practicioners from more than 20 different European countries and celebrated the official launch of the European Social Marketing Association (ESMA). A line-up of great speakers from different scientific communities across Europe sparked new thoughts and intense discussions among the growing community of European social marketers.

Last Updated on Monday, April 08, 2013 11:18 AM
Workplace Trends Report:
Written by Winthrop Morgan   

Sodexo has  released its annual Workplace Trends Report , noting among dozens of findings key trends such as 86 percent of Millennials entering the workforce now say they would consider leaving an employer whose values fell short of their expectations, clearly indicating that the emerging workforce is motivated by positive, people- and community-centric workplace practices and initiatives. In fact, the report shows all four generations in the workforce see corporate social responsibility as a potential motivating factor at work.

Last Updated on Monday, April 08, 2013 11:08 AM
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