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International Social Marketing Association (iSMA) September 2019 Board Meeting Overview
Written by Julie Hentz   

The iSMA Board Welcomes Two Newly-Elected Members

We welcome Carlos Oliveira Santos of Portugal, Member-at-Large who will be taking the place of Jay Kassirer as the Volunteer Chair Coordinator, and Leonidas (Leo) Skerletopoulos of Greece, also a Member-at-Large who has volunteered for the Membership Chair position. Thank you to both for their willingness to support iSMA and for the strong background in Social Marketing they bring to strengthen our organizational mission and related Board/Member activities.

Of the four Executive Officer positions; President- Patrick Cook, Vice President- Diogo Verissimo, Treasurer- Karis Schoellmann, and Secretary-Jennifer Wayman, each who currently hold those positions, has committed to remaining for another year. Julie Hentz will continue in the Communications Committee Chair Role.

iSMA Business

  • It was suggested that a Nominating Committee be established for future elections, to fall as a responsibility of the Membership Committee. 
  • Jennifer Wayman will lead the much-needed process of updating the iSMA Operations Manual, which when complete will be posted to the website for member access.
  • Many concepts for revenue generation were discussed. Luca Uguzzoni presented a proposal where iSMA would gather pledges from various organizations for financial backing.
    Leo discussed the possibility that academic institutions could consider offering social marketing certificates with course work backed by iSMA and ESMA. Carlos proposed shaping social marketing courses to offer through foundations like the U.N. Foundation.
    Julie presented Braden Occomore’s idea of iSMA merchandise, available for purchase on the iSMA website containing clarification and catchy promotion of Social Marketing in fun and productive ways. 
  • Patrick Cook and Ross Gordon will visit with FUSE about revenue sharing around the World Conference Events.
  • The development of an improved byline/tagline to clarify and promote social marketing was discussed by Nancy Lee.
  • Patrick reported on progress in creating a consolidated member database that includes all regional/local Social Marketing organizations, the financing of which would be divided among the member organizations.

New Website Update

The new iSMA website is nearing completion. Braden provided a demo of the developing site to date for those able to attend. A “Go Live” date was discussed and priority activities were determined. Win Morgan has offered his support with key tasks regarding the member database as well.

More News

  • The First Encyclopedia of Social Marketing is underway as Timo Dietrich and Krzysztof Kubacki in Australia are editing one of five sections entitled Professional bodies and key resource centres. iSMA has been invited to contribute a chapter containing 2-3,000 words.

  • Nancy Lee will be offering an online certificate course to launch in March 2020. A gauge for interest in the course has been included in the 2019 iSMA survey. The course fee will provide welcome revenue for iSMA.

  • Patrick reported that if there is sufficient interest in sustaining the Global Alliance for Social and Behavior Change Support iSMA will recruit a volunteer to support the Alliance website. 

  • Julie represented iSMA in a meeting with a representative of the Social Behavior Change Communication Summit (SBCC) to seek registration discounts for iSMA members and to shape a partnership where iSMA could serve as a supporter/sponsor. An iSMA panel discussion is being considered as one option for presence at SBCC in Morocco, April 2019

The Board will convene again in mid-November 2019

Last Updated on Tuesday, October 22, 2019 12:57 PM
Call for proposals/abstracts for the 2020 SBCC Summit

Proposals/Abstracts are now being accepted for the 2020 International Social and Behavior Change Communication Summit, scheduled for March 30 to April 3 in Marrakech, Morocco!

Come join us for the biggest gathering yet of SBCC practitioners, researchers, global leaders, donors and change-makers from around the world.

We will engage in fresh thinking around our challenges, connect and network with colleagues old and new, and learn about the best the field has to offer. Join us for five exciting days of networking, learning and engagement as we explore SBCC in the context of the most pressing health and development issues of our time. 

Early bird registration rates are also available now. Be among the first to register and get $50 off your registration fee!

Submit a Proposal/Abstract here


Opportunities to Sponsor

Become a sponsor and showcase your organization or business to a passionate audience of committed professionals and 
decision makers looking for solutions to the most critical issues of our time.

Sponsorship Opportunities


The vision for the 2020 Summit is Strength in Diversity. Three main themes will be:

  1. Catalyzing Transformational Change in Areas of Urgency Which considers such topics as climate crisis, health access and equity and humanitarian efforts;
  2. Future Forward A look at what we have learned from the past and what to take going forward; and
  3. Connecting the Dots Explores ways to further increase collaboration, learning, skills sharing and capacity building, creative collective action and sharing within the field.

More information on the 2020 Summit can be found here.

Last Updated on Monday, October 14, 2019 10:53 AM
iSMA Volunteer Spotlight- Vijit Sunder, Newsletter Editor

October, 2019

written by Julie Hentz, iSMA Communication Team Chair

When iSMA members enjoy social marketing-related content from their bi-monthly newsletter, including case study spotlights and Board updates, introductions to social marketing organizations and available jobs in social marketing, we have iSMA volunteer Vijit Sunder to thank.

Vijit has been a volunteer with iSMA for over a year. He was born in India and currently resides in Toronto, Canada. He first became inspired by social marketing while he was in the Netherlands on an exchange term at Maastricht University. He attended a lecture about using marketing theory to change behaviours for both personal and the broader social good. It was the moment when he became aware of the power of marketing to coerce change through personal choice. 

Vijit’s Master of Science in Global Health Degree from McMaster University aligned well with his social marketing inspiration. His path of interest became directed toward removing barriers and changing perceptions for improved health outcomes within low-income communities in developing countries. 

Vijit was fortunate to obtain a fellowship in India working with Noora Health, a healthcare nonprofit, where he supported a program to promote healthy behaviour changes among families, e.g. exclusive breastfeeding and kangaroo care. The experience confirmed for him that the power of well-placed marketing tactics combined with local partnerships translated into powerful behavior change tactics.

Vijit stays involved in the social marketing community, not only by volunteering for iSMA, but by attending conferences like the 2019 North American Social Marketing Conference in Ottawa. He also shares social marketing approaches and successes through his blog  

It’s important to the future of the social marketing field to have advocates like Vijit, who are involved in practice and content promotion. We are so grateful to Vijit for his many contributions to iSMA and for the hours of service he provides for member benefit. We look forward to the impact that he will be making on the global social marketing scene. Stay tuned!

Last Updated on Monday, October 14, 2019 10:32 AM
iSMA Needs a Volunteer Webinar Coordinator

Want to meet and collaborate with other social marketers from around the world?

... develop webinar promotion and planning skills?

... contribute to social marketing worldwide?

 iSMA needs a volunteer Webinar Coordinator

iSMA's social marketing webinars are one of its most valued offerings. We host webinars for the regional associations (Australian Association of Social Marketing, European Social Marketing Association, Latin American Social Marketing Association, Pacific Northwest Social Marketing Association, and Social Marketing Association of North America).

This volunteer position will help the iSMA Webinar Manager plan, manage and coordinate all webinars. Collaborate with other volunteers to help increase our webinar promotion to drive audience registration, including research to identify new promotional channels and email/social media marketing to help share the news. Support will largely be provided via email communication, however, our team participates in a one-hour monthly communications team virtual meeting to discuss ideas with our peers who are responsible for promoting all iSMA programs and initiatives.

If interested, the Webinar Coordinator can also contribute ideas for professional development and training initiatives for the international social marketing community.

This position is an ideal opportunity to develop webinar promotion and planning skills, meet and collaborate with other social marketers from around the world who are volunteering on the iSMA communications team, and volunteer your time with a fun, engaged and committed group of people who care about professional development for social marketers.

Specific requirements:

  • Willingness to learn and be a committed team player
  • Expected time commitment: 2-3 hours per week for one year (renewable by mutual agreement).

Application Deadline: Monday, August 12, 2019. Starts in September. 

If you are interested, please complete and submit the attached volunteer application form to Jay Kassirer or contact Jay ([email protected]) to discuss any questions you may have



Last Updated on Monday, July 29, 2019 09:17 PM
iSMA Needs a Volunteer Social Marketing Blogger

Want to interact with social marketers from around the world?

... develop blogging experience?

... contribute to social marketing worldwide?

 iSMA needs a volunteer Social Marketing Blogger

We are seeking a volunteer to create short blogs once or twice a week on topics related to social marketing from around the globe. Much content would come from resources like: the iSMA newsletter, iSMA Social Media content, Regional Association conferences and activities, and social marketing campaigns from around the world. We are particularly interested in promoting the blogs to generate participation and discussion around topics and aspects of the social marketing process and the tools used.

This position is an ideal opportunity to network, develop blogging experience and contribute. The interaction with the broad community of experienced social marketers will be exciting and informative. The ability to prompt discussion and improve social marketing practice will be stimulating and challenging. Plus, the iSMA Comm Team is fun to work with. We are a devoted team of communicators with varying expertise who are dedicated to marketing social marketing and to improving practice and resource options for social marketing practitioners.

Specific requirements:

  • A passion for social marketing and blogging
  • Basic knowledge of social marketing practice
  • Expected time commitment: 1-2 hours per week for half a year.

Application Deadline: Monday, August 12, 2019. Starts in September. 

If you are interested, please complete and submit the attached volunteer application form to Jay Kassirer or contact Jay ([email protected]) to discuss any questions you may have. 


Last Updated on Sunday, July 28, 2019 05:52 PM
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