iSMA News Desk

Managed by Julie Hentz and Nathaly Aya

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Call for Abstracts: 2018 International SBCC Summit
Written by Nathaly Aya Pastrana   

The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education will take place in Nusa Dua, Indonesia April 16-20th. The summit is organized to understand better what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. Concept notes and abstract submissions will be accepted from September 25th to November 27th, 2017.

The summit hosted by a consortium of international and local partners will be organized around the following themes:

1) What Works: This principal theme of the conference will focus on what works in shifting norms, changing behaviors and amplifying voice. Presentations, sessions and posters will be encouraged to present not only their work and results, but also to reflect on what worked in enabling them to achieve their objectives.

2) Making Sense of the Field Now: A series of panels and debates will be organized to better understand the current state of SBCC in relation to current development challenges, and to reflect on how SBCC is organized and conceptualized.

3) Voice and Agenda Setting: A series of conversations about the future covering topics such as policies and capacities needed for people to participate in shaping the agenda, conditions required to have greater investment in SBCC, South-South cooperation.

Abstracts and concept notes for the Summit sessions will be submitted by theme. Formats for presentations include:

  1. Oral or poster presentations
  2. Preformed panel discussions
  3. Comm Talks (similar to TED talks)
  4. Multimedia video showcase
  5. Skills building workshops

For more information visit

Building the platform for growth
Written by Patrick Cook   

By Patrick Cook, President, International Social Marketing Association (iSMA).

As you know from the wonderful tributes being paid to Win Morgan and his stewardship of iSMA over the past 7 years, we had a changing of the guard earlier this year. With Win stepping down as President in May, 2017, the Board voted in a new executive team to help guide iSMA over the next three years. Along with myself, Kelley Dennings (Treasurer) and Jennifer Wayman (Secretary) assumed new roles on June 1, 2017. We have been asked by the Board to move our association toward a federation, or alliance, of professional associations representing social marketing professionals around the world. We have begun this work, inviting input from our four established associations-AASM, ESMA, PNWSMA, and SMANA-and drafting a strategic business plan and budget to guide our efforts over the next three years.

At the September board meeting, we agreed to refine and finalize the plan over the next six months, presenting it to membership in early 2018. There is so much to tell you about this exciting new direction for iSMA, and tell you we will... in the next issue of this newsletter. For now, as we celebrate Win and his contribution to our community, know that your new executive team and Board is hard at work, building the platform to support the next phase of growth for social marketers around the world. I join my colleagues in thanking Win for his wonderful contribution to our field. In addition, we thank others who contributed to the establishment of iSMA along with Win, i.e. Craig Lefebvre, Jeff French for their early vision and work in standing up the organization as an international entity, all tremendous contributions to iSMA and social marketing over the years. Also, a thanks to Alan Andreason, Tom Beall, and Nancy Lee, among others who were instrumental from the start.

As we plan our next phase, I invite you to get in touch with me ([email protected]) or any member of the Board. We want-need-to hear your ideas and suggestions. Thank you.

iSMA Tributes to Win Morgan
Written by Nathaly Aya Pastrana   

After seven years serving the International Social Marketing Association as President and founding member, friends and colleagues express their gratitude and admiration to Win Morgan:


"Thank you Win for your passion, dedication, and determination in helping to establish and lead iSMA. From your inspirational speech and cheerleading in Dublin ("I am iSMA!") to your steadfast stewardship as President, you have inspired new generations of social marketing leaders to get involved. As the organization continues to grow and evolve, it will do so on the solid foundation that you have helped build. I am especially grateful for the connections you have made for us social marketers across borders and continents. Enjoy your extra free time!" 

Jennifer Wayman 


"Win has been the beating heart of iSMA since the very beginning. Without him, we would not be here today as a vital organization representing the interests of social marketers around the world. Win's good humor and professional attitude have also been a key part of the success of every iSMA webinar. I'm lucky to be able to call Win a friend and colleague, and always love seeing his friendly smile. Thank you to Win for his dedication and vision, which have advanced the field of social marketing and connected social marketing professionals over many years."

Nedra Kline Weinreich



Thank you Win!

A Special Tribute to Win Morgan
Written by Julie Hentz   

Win Morgan has stepped down as President and founding member of the International Social Marketing Association after 7 years of dedication to the advancement of social marketing as a tool to address social problems around the globe. Here is an overview of his journey with the organization.

Back to the Beginning

"Don't wait to be invited."

Counsel from his mentor, Phyllis Piotrow at Johns Hopkins University, served as motivation for Win. He listened to discussions from the social marketing community about having no central organization for their practice. He moved to establish a social marketing association and registered The Social Marketing Association in Maryland, 2011.

Subsequently, he worked with Craig LeFebvre, and Jeff French, consolidating their collective vision. Jeff had a vision of an international online community of social marketers so the Social Marketing Global Network was born, using their own funding channels, Alan Andreason's Social Marketing Institute, and AED's non-profit account as an anchor for self-contributed funds.

Originally, the goal of the Social Marketing Global Network was to establish social marketing as a framework to solve social problems, to market social marketing, and use social marketing approaches to address social challenges. "Our vision was to create a big inclusive tent for people interested in, practicing, or teaching social marketing", Win recalled.

By 2012, the Social Marketing Global Network became the International Social Marketing Association, with an official website. During the medium term, objectives often involved reaching consensus among mixed perspectives, about defining Social Marketing and establishing a set of principles. "We didn't want this to be solely an American Association. As such, we made a concerted effort to recruit members from India, South America, and Africa, and we began encouraging members to establish their own regional and national social marketing organizations."

A few of Win's many contributions to the development and maintenance of iSMA were:

  • Created the iSMA website, including researching supporting software that was most functionally aligned with iSMA objectives and use, for a price the budget could support. He designed, built, and maintained the website.
  • Enhanced the Search Engine Optimization (SEO) ensuring that searches for iSMA would prompt a top position and greater access to association information.
  • Contributed to shaping Social Marketing definitions and including journal/book references on the Wikipedia website.
  • Supported the work of the Communication Team

A recurring challenge throughout the life of the association has been its nomenclature. Does Social Marketing have a "marketing problem?" Should part of our work moving forward be dedicated to identifying channels through which to market Social Marketing itself, and the nomenclature, which has suffered confusion through practice in behavioral economics and social media to name a few of the tools that are perceived as the scope of social marketing and the framework?

The association has now grown to 2,500 members in the last few years. The marketing emphasis has moved toward creating a series of "Social Objects", identifying a vehicle for idea and practice exchange among practitioners, academics, and all of those who are part of the organization. Of some recent achievements, Win states that, "We have moved to create engagement tools like the webinars, offering 6 case studies annually. iSMA has archived a full 50 webinars on their website for access by members."

What does the future hold for iSMA?

Win sees some important next steps for our association. "The iSMA board and members must continue to build consensus on who iSMA is and what their service niche is so that the organization can present itself with a unified voice and message. A glossary of social marketing terms on the website and through other marketing channels would help to ensure that social marketing language is universal."

Additionally, he believes it is key to continue to developing social objects and tools with which to provide practitioners around the globe, enabling them to plan and finance their social marketing projects.

What is next for Win?

From his work with iSMA over the years, what Win has most valued is time listening to so many people involved in social marketing and learning so much from them.

Win will continue devoting himself to his work, applying social marketing frameworks to problems around the globe, currently working to reduce incidence of cholera and malaria in the African and Asian continents.

His business is currently initiating a proposal to pilot a project in Zambia ("not to be confused with Nambia").

Please join me in expressing our gratitude to Win for the incredible amount of time, energy, dedication, vision, technical expertise, economic maneuvering to maximize limited budgets, and on and on, that he has contributed to the International Social Marketing Association over many years, and all of this with Win's characteristic dose of good humor. His efforts have made iSMA what it is today, leaving the association on firm footing and ready to move ahead.

We sincerely thank you, Win!



African Regional Association
Written by Julie Hentz   
Social Marketing Associations are Growing Around the Globe to Include Africa

Originating from a team at the Uganda Ministry of Health, which includes the Uganda Health Marketing Group (UHMG), the formulation of The Social Marketing Association of Africa (SMAA) is underway!  The Articles of Association are being generated and the UHMG legal team is supporting the review.
In its early stages, the first order of business is discussion regarding the composition of the board and of the association executive.

The African Social Marketing Conference in September, 2017 will provide an important venue to introduce the idea of an African Social Marketing Association to the community of practitioners, which will then support the formulation of the steering committee.
Samuel Moses Okello of the Uganda Ministry of Health, tells us that his group is in touch with potential funders and practitioners, but standing up the Association could take up to eight months.

The International Social Marketing Association offers SMAA their congratulations and support, and is thrilled to see the practice of Social Marketing in Africa realize association status.

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