iSMA News Desk

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Uganda Social Marketing Conference October 12 -13, 2017


Fostering Behaviour Change and Sustainable Health Markets through Social Marketing

The Uganda Social Marketing Conference (USMC) 2017 was held October 12-13, 2017 at the Imperial Royale Hotel, Kampala. The conference was organised by Uganda Health Marketing Group (UHMG) with the stewardship of the Ministry of Health. The conference was preceded by a 2-day training in social marketing that was conducted by the world’s renowned Social Marketing and Social Behaviour Change Communication experts including Nancy R Lee. The social marketing training was attended by 66 participants from across the social marketing fraternity in Uganda and across the East African region.

This Uganda’s first Social Marketing Conference was organised under the theme: “Fostering behavior change and sustainable health markets through social marketing”. The USMC 2017 was attended by over 300 participating from across social marketers in Uganda and in the East African Region.

The conference got tremendous support from key stakeholders notably the Ministry of Health and USAID, and partners including the Palladium, EXP Social Marketing, PSI Uganda, Mariestopes Uganda, Living Goods, PATH, among others take active participation.

The conference provided the much needed platform to share best practices and nurture the social marketing field in Uganda for increased impact. The conference brought together funders, practitioners, academicians, policymakers, researchers and the commercial sector to explore the opportunities that social marketing presents in Uganda. The Uganda Social Marketing Conference was dedicated to building a community of action that seeks to capture and spread good practice in social marketing.

The conference provided a foundation for individuals to enhance their understanding of and make an active contribution to social marketing in Uganda. This conference was the first of its kind in Uganda, and further seeks to initiate the African Social Marketing Association, a movement that will go beyond Uganda to integrate other Social Marketers on the African continent.





Don’t miss these updates from the AASM

These are some of the many good news from the Australian Association of Social Marketing:

  • The AASM ran a very successful and sold out seminar in Perth Western Australia organised by Luke van der Beeke 'Influencing Community Behaviours - Insights from the Field' featuring insights on storytelling, cognitive neuroscience, behavioural economics, road safety segmentation, human centred design, and mobile apps for behaviour change. AASM committee member Tracey Bridges wrote a blog about the event here:
  • Forthcoming AASM Events are being held in Brisbane 16/11/17 on design thinking, and social enterprise, and Sydney 23/11/17 - networking drinks with Tom Carroll. A one day symposium is planned in Melbourne on 6/11/17. Details on the AASM website:
  • The call for papers for the International Social Marketing Conference in Singapore 15-16 July 2018 is now live. The focus for the conference is on broadening cultural horizons in social marketing and bringing together people, ideas and examples of behaviour and social change work across the Asia-Pacific region. Details on the website:
  • The AASM is delighted to announce Abi Badejo as their new Queensland Hub Lead. Abi is a Research Fellow at Social Marketing @Griffith and a Development Communications Consultant with over 13 years' experience across private and public sectors, including Higher Education, State Government, and International Development. Driven by her passion for social justice and love of complex problem-solving, Abi's PhD sought to understand human trafficking as a social issue in Nigeria through a formative multi-stream social marketing approach.
  • The AASM is commencing a consultation process on transforming to an inclusive and representative regional social marketing association for the Asia-Pacific region. To get involved please contact: [email protected]
SMANA 2017 Networking Events

This year has been a fun-filled networking bonanza with more than 300 social marketers participating in events across the United States! SMANA members coordinated and led networking events in Boston, Mass.; Baltimore, M.D.; Durham, N.C.; New Orleans, La; New York, N.Y; Ottawa, Canada; San Diego, Calif.; San Francisco, Calif; and Washington, DC. Partner groups also coordinated events in Seattle, Wash. and Denver, Colo. There are still events to be held in Atlanta, G.A. and Tampa, F.L. before the end of the year.

Thank you to our 2017 hosts: American University’s School of Communication and Kogod School of Business, C+C East, Centre of Excellence for Public Sector Marketing, CUNY Graduate School of Public Health and Health Policy, Eureka Facts, JSI, PCI Media Impact, Porter Novelli, Rare, Tulane University, and USF College of Public Health.

These events brought social marketers together to advance behavior change for social good. If you would like to host a networking event please contact the SMANA Programs Committee at [email protected]. Keep an eye out for future 2018 events on the SMANA website and listserv.

Honoring Dr. Carol Bryant, Distinguished USF Professor and Social Marketing Ambassador

Join SMANA in congratulating Dr. Carol Bryant, distinguished professor at the University of South Florida (USF), on her retirement after an illustrious career as an ambassador of social marketing. Through a recently formed partnership, the USF College of Public Health now provides SMANA with administrative and technical support.

To name a few of her many accomplishments, Dr. Bryant has been a faculty member of USF’s College of Public Health for 28 years where she also co-directed the Florida Prevention Research Center, served as the founding editor of Social Marketing Quarterly, and established USF’s National Social Marketing Conference. Her commitment to educating students on social marketing has also greatly impacted USF and inspired future professionals. Dr. Bryant, thank you for all your contributions to social marketing and shaping the field we know today. We wish you a wonderful retirement!

We hope you consider making a donation to the Dr. Bryant Social Marketing Scholarship Fund to help continue her legacy and launch the next generation of social marketers.

2017 SPARKS Conference and more from PNSMA

The Pacific Northwest Social Marketing Association (PNSMA) has been busy preparing for the annual SPARKS Conference that will take place in Seattle on December 11-12. The conference focuses on wicked social marketing problems in the Pacific Northwest, from homelessness to wildfires to marijuana, and follows a similar format to TEDx with 12 minute presentations. This event will be an important venue to gather the more than 190 members of the association. More information of the event on:

Another exciting news is the recent visit of Nancy lee, PNSMA President to Africa, where she gave a 2-day workshop with 66 health workers at the first Uganda Social Marketing Conference. The event, at which she also spoke, attracted more than 360 attendees. Nancy was thrilled to see the discipline alive and well in Uganda. She was even picked up by a van at the airport with “Social Marketing Activity” printed on the sides!

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