iSMA News Desk

Managed by Julie Hentz and Nathaly Aya

Have an article you would like to share? Contact [email protected]

Let's share for change! PDF Print Email

iSMA would like to take the opportunity to invite you to share with our international Social Marketing community evidence of your experience in the field.  iSMA wants you to be a co-creator of its content and invites you to participate sharing:

1) Images and links to videos of Social Marketing projects in which you have worked or you are working on. Create a visual story that will most certainly resonate with your colleagues.


  • The size limit of pictures is 500 MB.
  • Please give us a brief description of the context in which the picture was taken and the video was recorded.
  • The links to videos will be shared on our digital media platforms (website, social media).
  • You will receive an iSMA release form request for the pictures.
  • The photos will be archived and managed through iSMA and used with discretion by iSMA and immediate partners only. 

2) Research and your experiences conducting Social Marketing strategies to influence behaviors that benefit individuals around the globe. Social Marketers want to know what you are doing and this will expose your work to an international community.


  • Provide us with an abstract of your experience / research.
  • If you have a link to a webpage or blog with more information of your work, please include it.
  • Include visual or links to multimedia content in case you have them.

Please send your contribution to [email protected] or uploade it at where you will also find the release form. We also invite you to participate in our online community on Facebook, Twitter and LinkedIn.

Book Launch: Strategic Social Marketing PDF Print Email


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.

The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world.

Set into a clear structure it:

  • Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good.
  • Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context.
  • Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours.

'Social marketing is at a crossroads: do we stick to the old paradigms or do we embrace new ways of thinking?  French and Gordon really get to grips with these questions – and provide some answers. They do this by embracing the idea that social marketing can work in new ways, and they are not afraid to take on some marketing ‘sacred cows’ along the way. If you want your assumptions questioned – read this book.'  -  Alan Tapp, Professor of Marketing, Bristol Business School, University of the West of England, UK



New book for your library PDF Print Email


On their book ‘Social Marketing And Behaviour Change: Models, Theory and Applications’; authors Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen; provide a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development.

The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.


2016 International Social Marketing Conference PDF Print Email

The next International Social Marketing (ISM) Conference run by the Australian Association of Social Marketing - AASM will be held at the University of Wollongong in September 2016. Further details will be announced very soon at

14th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing Print Email

Arts, Heritage, Nonprofit & Social Marketing SIG (AHNPSM SIG) of the Academy of Marketing invites scholars and practitioners to participate on the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing that will take place on September 2nd, 2015 in London. This year`s theme is: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing”.

CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015.

About the Colloquium

For over 15 years the International Colloquium has brought together researchers in Nonprofit, Arts, Heritage and Social Marketing from all over the world. Much has been achieved during the last 15 years, yet there remains a large amount of exciting fresh territory to be explored.

Colloquium theme

The theme of the 2015 Colloquium is ‘Excellence Rigour and Relevance’ in Nonprofit, Arts, Heritage and Social Marketing. Several issues are worthy of consideration in these respects. How, for example, can excellence be achieved? How is excellence measured? Should excellence be defined in relation to the academic rigour of a piece of research or in terms of its practical relevance? How can rigour and relevance combine to produce excellence in this particular domain?

Read more on the Academy of Marketing website.

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