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14th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing Print Email

Arts, Heritage, Nonprofit & Social Marketing SIG (AHNPSM SIG) of the Academy of Marketing invites scholars and practitioners to participate on the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing that will take place on September 2nd, 2015 in London. This year`s theme is: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing”.

CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015.

About the Colloquium

For over 15 years the International Colloquium has brought together researchers in Nonprofit, Arts, Heritage and Social Marketing from all over the world. Much has been achieved during the last 15 years, yet there remains a large amount of exciting fresh territory to be explored.

Colloquium theme

The theme of the 2015 Colloquium is ‘Excellence Rigour and Relevance’ in Nonprofit, Arts, Heritage and Social Marketing. Several issues are worthy of consideration in these respects. How, for example, can excellence be achieved? How is excellence measured? Should excellence be defined in relation to the academic rigour of a piece of research or in terms of its practical relevance? How can rigour and relevance combine to produce excellence in this particular domain?

Read more on the Academy of Marketing website.

 
World Social Marketing Conference Sydney 2015 PDF Print Email

The 4th World Social Marketing Conference that took place in Sydney (April 19-21, 2015) congregated academics and practitioners from around the globe. During the two days of the conference participants had access to 53 oral presentations and 10 poster or workshop presentations showcasing the use of social marketing in 21 countries, from Australia to Zambia.

The conference covered a wide range of conceptual, methodological, contextual and practice based perspectives. Speakers shared their knowledge of concepts such as socio-ecological approaches, stakeholder theory, critical social marketing, value theory, service thinking, and systems thinking.  Additionally, the conference increased the body of knowledge on methods including surveys, focus groups, open ended interviews, ethnography, and visual ethnography.

The experiences from the participants and speakers demonstrated the broad reach and applicability of Social Marketing on topics ranging from mental health, obesity, alcohol consumption, and road safety; to energy efficiency and recovery from natural disasters.

To have access to the WSMC 2015 Proceedings click here.

 
From the European Social Marketing Desk - February PDF Print Email
Sunday, February 15, 2015 01:07 PM

ESMA_Feb2015

The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organizing a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London.

The aims of the event are:

1) to bring together and share research findings and directions for future research;

2) to provide the opportunity for researchers and practitioners to network with colleagues in the field of social marketing and behaviour change and showcase their work;

3) to link academia and practice by providing a networking opportunity and exchange of ideas between academics and practitioners.

Call for papers closes on 17 February, 2015. 

http://www.europeansocialmarketing.org/2015/01/09/social-marketing-and-behaviour-change-workshop/

Last Updated on Sunday, February 15, 2015 02:12 PM
 
From Canada, MARCOM Professional Development 2015 PDF Print Email
Sunday, February 15, 2015 01:03 PM

MARCOMMARCOM Professional Development 2015, a production of the Centre of Excellence for Public Sector Marketing, now in its 17th season, will take place June 10 & 11, at the Shaw Centre (formerly Ottawa Convention Centre). This national forum brings together marketing and communications professionals from the public and not-for-profit sectors to learn about the latest, actionable best practices, and future directions. This year’s theme, Keeping Pace in a Digital World, emphasizes how important it is to change our approach to our marketing efforts and to consider the enormous opportunities to connect and engage in a world that waits for no one and will forget those who fight the realities of marketing today. The forum will open on June 10 with an inspiring Keynote from Fab Dolan, Head of Large Advertiser and Agency Marketing, Google Canada; and on June 11 you'll hear about "The Soul of Marketing" from a legend, Kenneth Wong, The Distinguished Professor of Marketing, Queen’s University, School of Business

A clear and important focus every year is social marketing and behaviour change. From an intensive pre-forum workshop on June 9, Introduction to Social Marketing Planning, delivered by Jim Mintz; to hearing about Thunder Bay District Health Unit’s first foray into social channels by Steven Bill; to a closing Keynote by Scott Chisholm, Founder of the Collateral Damage Project who has taken on mental health and the stigma of suicide and made it his mission to create real social change; attendees will walk away satiated! Participants can attend a mini-workshop with Scott on June 10 to discuss and learn about his social change project and the massive following he had created. Surrounding these and other related sessions are the key marketing and communications sessions and mini-workshops on social network analysis, branding, marketing tools, risk communications, video interviewing, change management. There is much to take in and more to come.
Stay tuned at www.marcom.ca for the latest details.

Last Updated on Sunday, February 15, 2015 02:01 PM
 
World Social Marketing Conference, Sydney, Australia, 19-21 April 2015 PDF Print Email
Sunday, February 15, 2015 12:56 PM

WSMConference2015

The World Social Marketing Conference is just around the corner and here’s a preview!

Don’t miss the exciting pre-conference workshops which provide support to your current and future social marketing projects with new and creative perspectives.


Optional Workshop 1- “Exploring New Strategies and Tools for Social Marketing Research and Practice” – presented by Dr. Craig Lefebvre. This workshop will explore how four marketing concepts can be immediately applied to your research and programs. The session will consist of brief introductions and illustrations of each of the ideas, followed by individual and small group exercises to apply the idea to immediate and relevant problems of the participants. Bring your research and practice puzzles and be prepared to start thinking differently about their solutions w. four m

Optional Workshop 2 - "Time to get Strategic in Social Marketing; The added value of applying Social Marketing principles to social programme delivery." – presented by Professor Jeff French and Dr. Ross Gordon.
This workshop will focus on how Social Marketing principles, values and techniques can add value to social policy development and implementation. The workshop will examine how Social Marketing can be used to enhance policy selection and the building of more citizen centric social programmes aimed at influencing behavior.

Take a look at the Keynote Speakers who will enlighten and inspire you throughout the event.

Adrian Bauman, Sesquicentenary Professor of Public Health, University of Sidney, Australia and Director of the World Health Organization Collaborating Centre on Physical Activity, Nutrition and Obesity. He has a special interest in complex program evaluation, especially applied to evaluating social marketing and mass media campaigns.

Joe Bakan, Professor of Law at the University of British Columbia, is an internationally renowned legal scholar and commentator. A former Rhodes Scholar and law clerk to Chief Justice Brian Dickson of the Supreme Court of Canada, Bakan has law degrees from Oxford, Dalhousie, and Harvard. He is the author of: “The Corporation: The Pathological Pursuit of Profit and Power” and “Childhood Under Siege: How Big Business Targets Children.

Asfaq Rahman, the Managing Director of the Social Marketing Company (SMC) Bangladesh. He has over 25 years of experience in Social Marketing working extensively in Family Planning, Child Health, Nutrition and HIV/AIDS. His core area of expertise includes strategic planning and management of programs particularly designed to achieve results focused on sustainability and involving significant private sector engagement.

Anne Moffat, Executive Director of Strategic Engagement & Protocol in the Department of the Premier and Cabinet. She holds responsibility there for the whole-of-government protocol, communication and events. Anne is also responsible for overseeing the development of “The Queensland Plan”, which involved the largest public engagement activity ever undertaken in Queensland.

These are just a few of the fascinating offerings at the 2015 World Social Marketing Conference. In addition, there are an array of knowledgeable speakers in the field presenting at the breakout sessions. Needless to say, all of this is happening with the backdrop of the incomparable, beautiful Sydney, Australia!  This is a not-to-be-missed event for Social Marketers everywhere!.

February 28- Revised papers due
www.wsmconference.com
iSMA members save 10% on registration by using the promotion code “ISMAMEMBER

Last Updated on Sunday, February 15, 2015 01:57 PM
 
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