iSMA News Desk

Managed by Julie Hentz and Nathaly Aya

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New book for your library PDF Print Email


On their book ‘Social Marketing And Behaviour Change: Models, Theory and Applications’; authors Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen; provide a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development.

The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.


2016 International Social Marketing Conference PDF Print Email

The next International Social Marketing (ISM) Conference run by the Australian Association of Social Marketing - AASM will be held at the University of Wollongong in September 2016. Further details will be announced very soon at

14th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing Print Email

Arts, Heritage, Nonprofit & Social Marketing SIG (AHNPSM SIG) of the Academy of Marketing invites scholars and practitioners to participate on the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing that will take place on September 2nd, 2015 in London. This year`s theme is: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing”.

CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015.

About the Colloquium

For over 15 years the International Colloquium has brought together researchers in Nonprofit, Arts, Heritage and Social Marketing from all over the world. Much has been achieved during the last 15 years, yet there remains a large amount of exciting fresh territory to be explored.

Colloquium theme

The theme of the 2015 Colloquium is ‘Excellence Rigour and Relevance’ in Nonprofit, Arts, Heritage and Social Marketing. Several issues are worthy of consideration in these respects. How, for example, can excellence be achieved? How is excellence measured? Should excellence be defined in relation to the academic rigour of a piece of research or in terms of its practical relevance? How can rigour and relevance combine to produce excellence in this particular domain?

Read more on the Academy of Marketing website.

World Social Marketing Conference Sydney 2015 PDF Print Email

The 4th World Social Marketing Conference that took place in Sydney (April 19-21, 2015) congregated academics and practitioners from around the globe. During the two days of the conference participants had access to 53 oral presentations and 10 poster or workshop presentations showcasing the use of social marketing in 21 countries, from Australia to Zambia.

The conference covered a wide range of conceptual, methodological, contextual and practice based perspectives. Speakers shared their knowledge of concepts such as socio-ecological approaches, stakeholder theory, critical social marketing, value theory, service thinking, and systems thinking.  Additionally, the conference increased the body of knowledge on methods including surveys, focus groups, open ended interviews, ethnography, and visual ethnography.

The experiences from the participants and speakers demonstrated the broad reach and applicability of Social Marketing on topics ranging from mental health, obesity, alcohol consumption, and road safety; to energy efficiency and recovery from natural disasters.

To have access to the WSMC 2015 Proceedings click here.

From the European Social Marketing Desk - February PDF Print Email
Sunday, February 15, 2015 01:07 PM


The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organizing a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London.

The aims of the event are:

1) to bring together and share research findings and directions for future research;

2) to provide the opportunity for researchers and practitioners to network with colleagues in the field of social marketing and behaviour change and showcase their work;

3) to link academia and practice by providing a networking opportunity and exchange of ideas between academics and practitioners.

Call for papers closes on 17 February, 2015.

Last Updated on Sunday, February 15, 2015 02:12 PM
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