iSMA News Desk

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Highlights from the World Social Marketing Conference 2015 (#WSMC15, #BestofWSM)

WSMC 2015The unofficial theme of the World Social Marketing Conference in Sydney from 19-21 April, 2015, was “Big Social Change.” Speakers noted that while behavior change is a critical component of our work, sweeping social change happens beyond the individual level, through concerted efforts including upstream social marketing and systems-based approaches.

An increased emphasis was placed on “trying and testing” to find what works. Participants called for empirical testing of behavior change theories to add to the social marketing evidence base, as well as increased rigor in measuring all social change initiatives.


- Best Academic Paper: Julia Carins, Sharyn Rundle-Thiele, and Justin Fidock - “Looking through a glass onion: A mixed method formative research case.”
- Best Practitioner Paper: Toslim Uddin Khan and Sukumar Sarker - “Engaging Women in Rural Communities to Become Entrepreneurs and Effective Behavioural Change Agents.”
- Best Student Paper: Rory Mulcahy - “Disguising the Performance of M-games in Social Marketing.”

Dozens of individual sessions shared new research and many lessons from the field. WSMC delegate and speaker Tracey Bridges eloquently summed up six conference insights on the Senate SHJ blog.

WSMC 2015 was well-represented by International Social Marketing Association members, including these ISMA Board Members: Judy Drennan, Jeff French, Jay Kassirer, R. Craig Lefebvre, Doug McKenzie-Mohr, and Gael O’Sullivan. Jeff, Craig, and Doug offered special workshops before or after the conference, and Gael convened a special interest session on Ebola, sponsored by Abt Associates.

For details of each, see the “proceedings book” that features conference paper abstracts. Presentations and keynote videos will be posted soon on the Programme page.

Many thanks to the conference sponsors and to the WSMC 2015 Organising Committee, including Professor Jeff French, Dr. Ross Gordon, Professor Sandra Jones, Professor Rebekah Russell-Bennett, Luke van der Beeke, and Dr. Nadia Zainuddin.

We hope to see you at the next WSMC in Washington, DC, in 2017!

Let's share for change! PDF Print Email

iSMA would like to take the opportunity to invite you to share with our international Social Marketing community evidence of your experience in the field.  iSMA wants you to be a co-creator of its content and invites you to participate sharing:

1) Images and links to videos of Social Marketing projects in which you have worked or you are working on. Create a visual story that will most certainly resonate with your colleagues.


  • The size limit of pictures is 500 MB.
  • Please give us a brief description of the context in which the picture was taken and the video was recorded.
  • The links to videos will be shared on our digital media platforms (website, social media).
  • You will receive an iSMA release form request for the pictures.
  • The photos will be archived and managed through iSMA and used with discretion by iSMA and immediate partners only. 

2) Research and your experiences conducting Social Marketing strategies to influence behaviors that benefit individuals around the globe. Social Marketers want to know what you are doing and this will expose your work to an international community.


  • Provide us with an abstract of your experience / research.
  • If you have a link to a webpage or blog with more information of your work, please include it.
  • Include visual or links to multimedia content in case you have them.

Please send your contribution to [email protected] or uploade it at where you will also find the release form. We also invite you to participate in our online community on Facebook, Twitter and LinkedIn.

Book Launch: Strategic Social Marketing PDF Print Email


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.

The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world.

Set into a clear structure it:

  • Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good.
  • Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context.
  • Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours.

'Social marketing is at a crossroads: do we stick to the old paradigms or do we embrace new ways of thinking?  French and Gordon really get to grips with these questions – and provide some answers. They do this by embracing the idea that social marketing can work in new ways, and they are not afraid to take on some marketing ‘sacred cows’ along the way. If you want your assumptions questioned – read this book.'  -  Alan Tapp, Professor of Marketing, Bristol Business School, University of the West of England, UK



New book for your library PDF Print Email


On their book ‘Social Marketing And Behaviour Change: Models, Theory and Applications’; authors Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen; provide a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development.

The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.


2016 International Social Marketing Conference PDF Print Email

The next International Social Marketing (ISM) Conference run by the Australian Association of Social Marketing - AASM will be held at the University of Wollongong in September 2016. Further details will be announced very soon at

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