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2015 SPARKS Conference - presentation proposals

Presented by the Pacific Northwest Social Marketing Association (PNSMA)


The organizers of the 2015 Social Marketing SPARKS Conference invite proposals for presentations.

This year’s event will be held Monday, December 14, 2015 at the Museum of Flight in Seattle Washington.

We are looking for enthusiastic presenters that can share ideas and innovations in Social Marketing.  What have you done that has pushed the envelope? What is the next horizon in social marketing? What new ideas or innovations would you like to share with other social marketers?

Proposals for presentations are due Tuesday, September 1, 2015

Presentations should:

· Describe innovations or ideas related to social marketing and influencing behavior.
· Focus on a single key insight. Strive to share that “ah-ha!” moment.
· Highlight tangible results. Use real-world examples.
· Emphasize efforts that lead to systemic change.
· Focus on:
- behavior change related to public health, injury prevention, environmental health, or community wellbeing, or
- advanced theory in influencing behavior.
· Be captivating and engaging for the audience. Presentations should be TED/TEDx styled talks.  They should be entertaining as well as informative. This is not your standard conference presentation! .

Presentations should not:

· Present detailed case studies.
· Describe ongoing activities.
· Promote a business, organization, product, or service.
· Use a lot of slides.
· Focus on social media, advertising, or general outreach (remember, Social Marketing is about influencing behaviors for good).

Presentations may be between 10 and 18 minutes long.  There will be no podium.  Expect to present from a stage with theatre lighting. Slides are discouraged; however a few slides with compelling visuals and minimal words to illustrate your point are acceptable.  Multi-media presentations are acceptable and are subject to the technology limitations of the venue.

If you have presented at SPARKS in the past, you may be considered as a speaker provided your presentation topic is new.


· Speaker contact information including name, title, affiliation, email address, daytime phone, and mailing address.
· The title of your presentation.
· A presentation abstract of not more than 200 words.
· A one-sentence statement describing the key point or theme of your presentation – your key insight or “ah-ha” moment.
· The category in which your presentation best fits:
  • Public health
  • Injury prevention
  • Environmental health and protection
  • Community wellbeing
  • Advanced Theory and Methodologies in influencing behavior

Email your proposal to Dave Ward at ([email protected]).  Include the above information in the body of your email. Do not include attachments. Proposals are due Tuesday, September 1, 2015.

Selected speakers will be notified by October 1, 2015.


Last Updated on Wednesday, August 19, 2015 11:01 AM
Visiting Professor of Social Marketing/Nonprofit/Social Responsibility

The University of Lethbridge in Alberta Canada is seeking a visiting professor with a focus on social marketing, nonprofit marketing, and/or social responsibility. This is a 6 month visiting position beginning January 4, 2016. For more information please see the advertisement at:

The WHO Commission on Ending Childhood Obesity, July 2nd Meeting Update

The World Health Organization (WHO) calls childhood obesity, “one of the most serious public health challenges of the 21st century.”

WHO states that the problem is global and is steadily affecting many low- and middle-income countries, particularly in urban areas. The prevalence has increased at an alarming rate, globally affecting over 42 million children, the largest percent of whom love in developing countries. Prevention of childhood obesity is a high priority for WHO.

The WHO definition of prevalence of overweight for children is one standard deviation body mass index for age and sex, and for obese, two standard deviations body mass index for age and sex.

To address this pressing need, the WHO formed the Commission on Ending Childhood Obesity. The Eastern Mediterranean Region of the Commission met on July 2, 2015 in Cairo, Egypt for a one-day consultation. Nine member states were represented by national program managers for nutrition, non-communicable diseases (NCDs), and education. Regional Commissioners were also participating as were NGOs. The day’s work centered around six questions in the current Interim Report, where Member States addressed the questions in the areas of policy options, implementation and monitoring and accountability.

Plans were discussed to integrate obesity care into primary health care, preconception given the pressing refugee and economic situations in many countries. There is much interest in moving forward with the proposed policy options with some countries formulating plans with specific targets to tackle childhood obesity.
These efforts will move the WHO to support improved nutritional guidelines, practice and policy as it is known that:

  • Healthy nutrition strengthens the learning potential and well-being of children and adolescents.
  • Healthy nutrition contributes to decreasing the risk of today's leading health problems in children and adolescents (including obesity, cardiovascular diseases, cancer and eating disorders).
  • Healthy nutrition in early life enables healthy adulthood and ageing.

A draft final report of the results of the July 2nd will be available for comment in August.  Participants were encouraged to submit written comments online.


Quotes from WHO on Childhood Overweight and Obesity,

The Interim Report on Ending Childhood Obesity,

20 by 20 Initiative - Second consultation in Namibia


UNFPA, in collaboration with the World Bank, RHSC, USAID and ILO, invites to the 2nd meeting of the “20 by 20” initiative – 20 billion condoms in low – and middle-income countries by 2020 – which will take place 20-23 October 2015 in Windhoek, Namibia.

The aim of this second workshop is to identify other potential partners, gauge the potential size of the condom market in Sub-Saharan Africa, select countries that would be most appropriate for the 20 by 20 initiative, and set targets and timelines.

This is an important endeavor and it is important that the social marketing community attends, especially professionals involved in African operations and in guiding the condom promotion community.

The workshop is free of charge.

Registration deadline: September 18, 2015

For further information please email [email protected]

To read "20 by 20 initiative" save the date, click here.

Tools for Personal Health Promotion Interventions Using Telephone and Web-based Technologies


On 27 March 2015, the Queensland Parliament (Australia) referred an inquiry into Personal Health Promotion Interventions using Telephone and Web-based Technologies to the Health and Ambulance Services Commitee for consideration. A key aim of the inquiry was to find evidence for the effectiveness and cost effectiveness of health coaching interventions to increase physical activity, improve nutrition and reduce weight.

The present report covers telephone and web-based coaching interventions for increasing physical activity, improving nutrition and reducing weight; using telephone and web-based technologies. It focuses on the following areas.

  • Evidence for the effectiveness and cost effectiveness of health coaching interventions to increase physical activity, improve nutrition and reduce weight
  • Current interventions in Queensland
  • Experience in other jurisdictions
  • Recommendations for success
  • Potential opportunities for collaboration and cooperation

To access the report click here.

Authors from Queensland University of Technology:

  • Professor Rebekah Russell-Bennett
  • Professor Judy Drennan
  • Rory Mulcahy
  • Associate Professor Daniel Johnson
  • Professor Marcus Foth, Professor Neil King

Publisher: Government of Queensland (Health and Ambulance Services Committee)

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