Written by Win Morgan   

iSMA's Vision:

We envision a world in which social marketing is a widely valued and utilized approach to improving individual and social well-being.

If you share our vision, please join us now to help make it a reality.

Last Updated on Friday, March 02, 2018 11:53 AM
Written by Win Morgan   

iSMA's Mission is to:

  • Advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
  • Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress.
  • Develop, document and market international standards and best practices in social marketing theory, research and practice.
  • Encourage and enable wider use of social marketing in addressing complex social issues.
  • Foster and support the development of local, national and regional social marketing associations.


Last Updated on Friday, March 02, 2018 11:53 AM
Founding Principles
Written by Win Morgan   

Our Founding Principles


  • Social marketing in based on the unique perspectives of the people we seek to serve.
  • Social marketing is a systematic approach to improve individual and social well-being through the ethical application of evidence-based marketing principles and techniques to facilitate changes in behaviour, organizational practices and policies. 
  • Social marketing is a well-established professional discipline with a strong academic and practical foundation.
Last Updated on Friday, March 02, 2018 11:53 AM
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