In the field of Social Marketing, we tend to be hyper focused on evaluation, goals, outcomes, and results. It is part of our nature. And that's a generally a good thing. This focus has helped a lot of people live better, healthier, productive, balanced and safe lives.

But do you appreciate the process as well? Would you be more filled with gratitude on a daily basis if you could envision some of the services your colleagues and co-workers provided you behind-the-scenes?


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