iSMA News Desk

Managed by Julie Hentz and Nathaly Aya

Have an article you would like to share? Contact [email protected]

  1. The AASM is delighted to welcome our new Treasurer Priyanka Shivran who was elected at our recent AGM. Priyanka is the CFO of West Australian Transport company, Freight Lines Group. She holds an MBA from INSEAD and is a chartered accountant. Over the years, she has gained experience in diverse industries such as mining, logistics and non-profits. Priyanka has eight years working in non-profits, this includes leading an annual business plan for clinics in Uganda and introducing whistle-blowing policies. Having lived and worked in over eight countries such as India, Malawi, Liberia, Singapore, France, and the United Kingdom, she now calls Perth her home.
  1. The AASM programme of Hub events continues to go from strength to strength with Jeff French Presenting on his ‘10 Key Considerations for Social and Behaviour Change’ in Perth and Melbourne during October, Erik Cateriano and Nadia Zainuddin joining Ross Gordon to discuss the ‘State of Social Marketing in 2019 – Insights from the World Social Marketing Conference’ in Sydney, Rebekah Russell-Bennett speaking about ‘Outside-in thinking: sources of inspiration for behaviour change’ in Perth, Foluké Abi Badejo giving an iSMA webinar on ‘Breaking the human trafficking supply chain: A multi-stream social marketing + social enterprise approach’, and the AASM South Australia Behaviour Change Networking Hub networking evening featuring Rebecca Golle in December.
 

Nancy Lee, PNSMA Board President 

PNSMA’s annual 2 day Social Marketing conference on December 9 and 10 marked our 8th year to offer this inspirational event, one that was launched in 2012 as a TEDx event.

On Day 1, more than 170 attendees heard speakers from around the Pacific Northwest present inspiring 13-minute talks, each with a behavior change theme and aha moment. Wicked problems and solutions included:

  • Improving Public Health: Cannabis, Hearing Loss Protection
  • Preventing Injuries: Motorcycle Safety
  • Protecting the Environment: Septic Tanks, Alternative Transportation, Sewage Backup 
  • Engaging Communities: Middle School Bullying

The first day also included two keynote speeches: “Social Marketing is Launched. A Dozen Actions to Get It In Orbit by 2025”, and “10 Social Marketing Pitfalls.”

Optional Day 2, with more than 70 attendees, opened with a panel discussion featuring 4 Washington State agency program managers who discussed their perspectives on Barriers and Motivators to using a social marketing approach for behavior change programs. The afternoon session provided an opportunity for teamwork to deconstruct and analyze several recent local social marketing campaigns.

The conference follow-up online evaluation survey with attendees will provide insights for an even more inspiring SPARKS in 2020.

 

The iSMA Board Welcomes Two Newly-Elected Members

We welcome Carlos Oliveira Santos of Portugal, Member-at-Large who will be taking the place of Jay Kassirer as the Volunteer Chair Coordinator, and Leonidas (Leo) Skerletopoulos of Greece, also a Member-at-Large who has volunteered for the Membership Chair position. Thank you to both for their willingness to support iSMA and for the strong background in Social Marketing they bring to strengthen our organizational mission and related Board/Member activities.

Of the four Executive Officer positions; President- Patrick Cook, Vice President- Diogo Verissimo, Treasurer- Karis Schoellmann, and Secretary-Jennifer Wayman, each who currently hold those positions, has committed to remaining for another year. Julie Hentz will continue in the Communications Committee Chair Role.

iSMA Business

  • It was suggested that a Nominating Committee be established for future elections, to fall as a responsibility of the Membership Committee. 
  • Jennifer Wayman will lead the much-needed process of updating the iSMA Operations Manual, which when complete will be posted to the website for member access.
  • Many concepts for revenue generation were discussed. Luca Uguzzoni presented a proposal where iSMA would gather pledges from various organizations for financial backing.
    Leo discussed the possibility that academic institutions could consider offering social marketing certificates with course work backed by iSMA and ESMA. Carlos proposed shaping social marketing courses to offer through foundations like the U.N. Foundation.
    Julie presented Braden Occomore’s idea of iSMA merchandise, available for purchase on the iSMA website containing clarification and catchy promotion of Social Marketing in fun and productive ways. 
  • Patrick Cook and Ross Gordon will visit with FUSE about revenue sharing around the World Conference Events.
  • The development of an improved byline/tagline to clarify and promote social marketing was discussed by Nancy Lee.
  • Patrick reported on progress in creating a consolidated member database that includes all regional/local Social Marketing organizations, the financing of which would be divided among the member organizations.

New Website Update

The new iSMA website is nearing completion. Braden provided a demo of the developing site to date for those able to attend. A “Go Live” date was discussed and priority activities were determined. Win Morgan has offered his support with key tasks regarding the member database as well.

More News

  • The First Encyclopedia of Social Marketing is underway as Timo Dietrich and Krzysztof Kubacki in Australia are editing one of five sections entitled Professional bodies and key resource centres. iSMA has been invited to contribute a chapter containing 2-3,000 words.

  • Nancy Lee will be offering an online certificate course to launch in March 2020. A gauge for interest in the course has been included in the 2019 iSMA survey. The course fee will provide welcome revenue for iSMA.

  • Patrick reported that if there is sufficient interest in sustaining the Global Alliance for Social and Behavior Change Support iSMA will recruit a volunteer to support the Alliance website. 

  • Julie represented iSMA in a meeting with a representative of the Social Behavior Change Communication Summit (SBCC) to seek registration discounts for iSMA members and to shape a partnership where iSMA could serve as a supporter/sponsor. An iSMA panel discussion is being considered as one option for presence at SBCC in Morocco, April 2019

The Board will convene again in mid-November 2019

 

Proposals/Abstracts are now being accepted for the 2020 International Social and Behavior Change Communication Summit, scheduled for March 30 to April 3 in Marrakech, Morocco!

Come join us for the biggest gathering yet of SBCC practitioners, researchers, global leaders, donors and change-makers from around the world.

We will engage in fresh thinking around our challenges, connect and network with colleagues old and new, and learn about the best the field has to offer. Join us for five exciting days of networking, learning and engagement as we explore SBCC in the context of the most pressing health and development issues of our time. 

Early bird registration rates are also available now. Be among the first to register and get $50 off your registration fee!

Submit a Proposal/Abstract here

 

Opportunities to Sponsor


Become a sponsor and showcase your organization or business to a passionate audience of committed professionals and 
decision makers looking for solutions to the most critical issues of our time.

Sponsorship Opportunities

 

The vision for the 2020 Summit is Strength in Diversity. Three main themes will be:

  1. Catalyzing Transformational Change in Areas of Urgency Which considers such topics as climate crisis, health access and equity and humanitarian efforts;
  2. Future Forward A look at what we have learned from the past and what to take going forward; and
  3. Connecting the Dots Explores ways to further increase collaboration, learning, skills sharing and capacity building, creative collective action and sharing within the field.

More information on the 2020 Summit can be found here.

 

October, 2019

written by Julie Hentz, iSMA Communication Team Chair

When iSMA members enjoy social marketing-related content from their bi-monthly newsletter, including case study spotlights and Board updates, introductions to social marketing organizations and available jobs in social marketing, we have iSMA volunteer Vijit Sunder to thank.

Vijit has been a volunteer with iSMA for over a year. He was born in India and currently resides in Toronto, Canada. He first became inspired by social marketing while he was in the Netherlands on an exchange term at Maastricht University. He attended a lecture about using marketing theory to change behaviours for both personal and the broader social good. It was the moment when he became aware of the power of marketing to coerce change through personal choice. 

Vijit’s Master of Science in Global Health Degree from McMaster University aligned well with his social marketing inspiration. His path of interest became directed toward removing barriers and changing perceptions for improved health outcomes within low-income communities in developing countries. 

Vijit was fortunate to obtain a fellowship in India working with Noora Health, a healthcare nonprofit, where he supported a program to promote healthy behaviour changes among families, e.g. exclusive breastfeeding and kangaroo care. The experience confirmed for him that the power of well-placed marketing tactics combined with local partnerships translated into powerful behavior change tactics.

Vijit stays involved in the social marketing community, not only by volunteering for iSMA, but by attending conferences like the 2019 North American Social Marketing Conference in Ottawa. He also shares social marketing approaches and successes through his blog www.paperfieldgap.org.  

It’s important to the future of the social marketing field to have advocates like Vijit, who are involved in practice and content promotion. We are so grateful to Vijit for his many contributions to iSMA and for the hours of service he provides for member benefit. We look forward to the impact that he will be making on the global social marketing scene. Stay tuned!

 
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