iSMA News Desk

Managed by Julie Hentz and Nathaly Aya

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Join SMANA in congratulating Dr. Carol Bryant, distinguished professor at the University of South Florida (USF), on her retirement after an illustrious career as an ambassador of social marketing. Through a recently formed partnership, the USF College of Public Health now provides SMANA with administrative and technical support.

To name a few of her many accomplishments, Dr. Bryant has been a faculty member of USF’s College of Public Health for 28 years where she also co-directed the Florida Prevention Research Center, served as the founding editor of Social Marketing Quarterly, and established USF’s National Social Marketing Conference. Her commitment to educating students on social marketing has also greatly impacted USF and inspired future professionals. Dr. Bryant, thank you for all your contributions to social marketing and shaping the field we know today. We wish you a wonderful retirement!

We hope you consider making a donation to the Dr. Bryant Social Marketing Scholarship Fund to help continue her legacy and launch the next generation of social marketers.


The Pacific Northwest Social Marketing Association (PNSMA) has been busy preparing for the annual SPARKS Conference that will take place in Seattle on December 11-12. The conference focuses on wicked social marketing problems in the Pacific Northwest, from homelessness to wildfires to marijuana, and follows a similar format to TEDx with 12 minute presentations. This event will be an important venue to gather the more than 190 members of the association. More information of the event on:

Another exciting news is the recent visit of Nancy lee, PNSMA President to Africa, where she gave a 2-day workshop with 66 health workers at the first Uganda Social Marketing Conference. The event, at which she also spoke, attracted more than 360 attendees. Nancy was thrilled to see the discipline alive and well in Uganda. She was even picked up by a van at the airport with “Social Marketing Activity” printed on the sides!


The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education will take place in Nusa Dua, Indonesia April 16-20th. The summit is organized to understand better what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. Concept notes and abstract submissions will be accepted from September 25th to November 27th, 2017.

The summit hosted by a consortium of international and local partners will be organized around the following themes:

1) What Works: This principal theme of the conference will focus on what works in shifting norms, changing behaviors and amplifying voice. Presentations, sessions and posters will be encouraged to present not only their work and results, but also to reflect on what worked in enabling them to achieve their objectives.

2) Making Sense of the Field Now: A series of panels and debates will be organized to better understand the current state of SBCC in relation to current development challenges, and to reflect on how SBCC is organized and conceptualized.

3) Voice and Agenda Setting: A series of conversations about the future covering topics such as policies and capacities needed for people to participate in shaping the agenda, conditions required to have greater investment in SBCC, South-South cooperation.

Abstracts and concept notes for the Summit sessions will be submitted by theme. Formats for presentations include:

  1. Oral or poster presentations
  2. Preformed panel discussions
  3. Comm Talks (similar to TED talks)
  4. Multimedia video showcase
  5. Skills building workshops

For more information visit


By Patrick Cook, President, International Social Marketing Association (iSMA).

As you know from the wonderful tributes being paid to Win Morgan and his stewardship of iSMA over the past 7 years, we had a changing of the guard earlier this year. With Win stepping down as President in May, 2017, the Board voted in a new executive team to help guide iSMA over the next three years. Along with myself, Kelley Dennings (Treasurer) and Jennifer Wayman (Secretary) assumed new roles on June 1, 2017. We have been asked by the Board to move our association toward a federation, or alliance, of professional associations representing social marketing professionals around the world. We have begun this work, inviting input from our four established associations-AASM, ESMA, PNWSMA, and SMANA-and drafting a strategic business plan and budget to guide our efforts over the next three years.

At the September board meeting, we agreed to refine and finalize the plan over the next six months, presenting it to membership in early 2018. There is so much to tell you about this exciting new direction for iSMA, and tell you we will... in the next issue of this newsletter. For now, as we celebrate Win and his contribution to our community, know that your new executive team and Board is hard at work, building the platform to support the next phase of growth for social marketers around the world. I join my colleagues in thanking Win for his wonderful contribution to our field. In addition, we thank others who contributed to the establishment of iSMA along with Win, i.e. Craig Lefebvre, Jeff French for their early vision and work in standing up the organization as an international entity, all tremendous contributions to iSMA and social marketing over the years. Also, a thanks to Alan Andreason, Tom Beall, and Nancy Lee, among others who were instrumental from the start.

As we plan our next phase, I invite you to get in touch with me ([email protected]) or any member of the Board. We want-need-to hear your ideas and suggestions. Thank you.


After seven years serving the International Social Marketing Association as President and founding member, friends and colleagues express their gratitude and admiration to Win Morgan:


"Thank you Win for your passion, dedication, and determination in helping to establish and lead iSMA. From your inspirational speech and cheerleading in Dublin ("I am iSMA!") to your steadfast stewardship as President, you have inspired new generations of social marketing leaders to get involved. As the organization continues to grow and evolve, it will do so on the solid foundation that you have helped build. I am especially grateful for the connections you have made for us social marketers across borders and continents. Enjoy your extra free time!" 

Jennifer Wayman 


"Win has been the beating heart of iSMA since the very beginning. Without him, we would not be here today as a vital organization representing the interests of social marketers around the world. Win's good humor and professional attitude have also been a key part of the success of every iSMA webinar. I'm lucky to be able to call Win a friend and colleague, and always love seeing his friendly smile. Thank you to Win for his dedication and vision, which have advanced the field of social marketing and connected social marketing professionals over many years."

Nedra Kline Weinreich



Thank you Win!

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