"Behind the scenes" of the Change Notes blog, the all-volunteer ISMA Communications Committee has tapped the talents of members in Canada, Jamaica, Romania, Nigeria, and the U.S. We've been busy adding interactivity, streamlining content, and bringing in new voices. Now comes the fun part!

We began last week with a guest blog post from Adeniyi Adenjose, who has traced the roots of social marketing all the way to the 1700s. Let us know what you think. Contact the communications committee at [email protected]