François LaGarde's field note on "Socratic Questioning Applied to Social Marketing" in the September 2013 edition of Social Marketing Quarterly, makes a compelling case for using questions to share the value social marketing principles with colleagues. As he illustrates, key questions can encourage better research and deeper thinking about the aspects of an intervention. As a supporter of the power of social marketing to give communities what they really want -- at the deepest level, as they define it -- I wholeheartedly agree with his case. 

And let ISMA know your thoughts. Do you agree with his idea of using questions to share the value of the social marketing approach?