By Ricardo D. LaGrange, Ph.D., M.P.H.

Unlike any other U.S. presidential election season that I can recall in my lifetime, the stakes appear particularly high this time around.  I’ve been consumed by the campaign coverage and can’t seem to look away, even as that car-wreck feeling starts to settle in the pit of my stomach.  One of the few things that pundits from both sides of the aisle can agree on is that voter turnout will play a major role in deciding the next President and the shape of Congress. Using my behavioral change instincts, I began wondering about voter risk behavior choices in politics.  Is there a social marketing precedent that relates to our political preferences and voting behavior?

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