An interview with Prof. Jeff French

Following the September 15th announcement from the White House of an Executive Order to incorporate “behavioral science insights” into governmental public health program work, the International Social Marketing Association (iSMA) would like to offer our newsletter and web as a platform for continued discussion on what this Order can mean for Social Marketers, to think through together how to highlight the Social Marketing potential of the Order and move the language into practice, how to begin incorporating Social Marketing frameworks and Behavioral Science where applicable into program work, and in short, outline the many ways that this EO provides an opportunity for Social Marketing practice to expand in the United States.

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