by Ricardo D. LaGrange, Ph.D.

In June 2015, Georgetown University’s McDonough School of Business honored the 20+ year faculty career and legacy of Alan Andreasen, a renowned marketing professor and pioneer of social marketing.  The topic of the panel discussion that night was “Social Marketing in a Changing World” and focused on how the world was, “changing in the face of migrations, pandemics, rising social inequality, and the spread of technologies.”  One of the panelists encapsulated the discussion when he recalled the advice Professor Andreasen gave him as a student forty years earlier, “You cannot separate out the systemic conditions that people in poverty live in from how they make their decisions.”  Two years later, these words seem particularly salient in the current geo-political environment.

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By Ricardo D. LaGrange, Ph.D., M.P.H.

Unlike any other U.S. presidential election season that I can recall in my lifetime, the stakes appear particularly high this time around.  I’ve been consumed by the campaign coverage and can’t seem to look away, even as that car-wreck feeling starts to settle in the pit of my stomach.  One of the few things that pundits from both sides of the aisle can agree on is that voter turnout will play a major role in deciding the next President and the shape of Congress. Using my behavioral change instincts, I began wondering about voter risk behavior choices in politics.  Is there a social marketing precedent that relates to our political preferences and voting behavior?

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By Okechukwu Umelo

There are problems, and then there are wicked problems – and then there are super wicked problems. Many researchers and academics will say that climate change falls in the latter category.

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By Okechukwu Umelo

In the age of hashtags and viral videos, can social media be a powerful tool for social marketing? As a digital communications specialist I’m keen on finding examples and best practices.

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By Ricardo D. LaGrange, Ph.D., M.P.H.

Unlike any other U.S. presidential election season that I can recall in my lifetime, the stakes appear particularly high this time around.  I’ve been consumed by the campaign coverage and can’t seem to look away, even as that car-wreck feeling starts to settle in the pit of my stomach.  One of the few things that pundits from both sides of the aisle can agree on is that voter turnout will play a major role in deciding the next President and the shape of Congress.  Using my behavioral change instincts, I began wondering about voter risk behavior choices in politics.  Is there a social marketing precedent that relates to our political preferences and voting behavior?

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By Okechukwu Umelo*

Hi! I recently joined iSMA as a volunteer, encouraged by my growing interest in social marketing. I’m thrilled to be given the opportunity to support the organization’s work with my knowledge, skills and experience.

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