An interview with Prof. Jeff French

Following the September 15th announcement from the White House of an Executive Order to incorporate “behavioral science insights” into governmental public health program work, the International Social Marketing Association (iSMA) would like to offer our newsletter and web as a platform for continued discussion on what this Order can mean for Social Marketers, to think through together how to highlight the Social Marketing potential of the Order and move the language into practice, how to begin incorporating Social Marketing frameworks and Behavioral Science where applicable into program work, and in short, outline the many ways that this EO provides an opportunity for Social Marketing practice to expand in the United States.

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Susannah Fox of Pew Internet, has released her latest report, “Family Caregivers are Wired for Health.”

  • Fully 39% of U.S. adults are caring for a loved one, up from 30% in 2010. We are starting to see the effects of an aging population AND the financial pressures that many people are facing, especially in the “sandwich generation.” Instead of outsourcing nursing care, people are stepping up to the task, like it or not, trained or not.
  • Becoming a caregiver seems to change people as health information consumers. They turn up the volume on every information source. It’s akin to becoming a parent for the first time, but it’s not celebrated in the wider culture.

Here’s the full report:

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