iSMA's Mission is to:

  • Advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
  • Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress.
  • Develop, document and market international standards and best practices in social marketing theory, research and practice.
  • Encourage and enable wider use of social marketing in addressing complex social issues.
  • Foster and support the development of local, national and regional social marketing associations.