Advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress.
Develop, document and market international standards and best practices in social marketing theory, research and practice.
Encourage and enable wider use of social marketing in addressing complex social issues.
Foster and support the development of local, national and regional social marketing associations.