• Social marketing is a community of practice that involves a diversity of disciplines and people engaged in environmental, health and other social issues.            
  • A social marketing organization should represent the views of practitioners, organizations, academics, researchers, donors, policy-makers [communicators] and others who advocate for, practice and support the use of social marketing applications to address social problems.
  • The development and growth of a professional social marketing organization should be a widely participatory and transparent process.
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