Founding Principles
Written by Win Morgan   

Our Founding Principles


  • Social marketing in based on the unique perspectives of the people we seek to serve.
  • Social marketing is a systematic approach to improve individual and social well-being through the ethical application of evidence-based marketing principles and techniques to facilitate changes in behaviour, organizational practices and policies. 
  • Social marketing is a well-established professional discipline with a strong academic and practical foundation.
  • Social marketing is a community of practice that involves a diversity of disciplines and people engaged in environmental, health and other social issues.            
  • A social marketing organization should represent the views of practitioners, organizations, academics, researchers, donors, policy-makers [communicators] and others who advocate for, practice and support the use of social marketing applications to address social problems.
  • The development and growth of a professional social marketing organization should be a widely participatory and transparent process.
Last Updated on Friday, March 02, 2018 11:53 AM