iSMA Board Meeting Updates_January 2020

ISMA Board met in late January and discussed the following topics:

ISMA is an available “Charity” listed in Amazon Smile. When one identifies a charity through Amazon, a portion of each of their purchases benefits that charity. We will work to promote the opportunity so members and others know it is available.

The Communications Team reported 45 responses to the recent Survey, many of which were thoughtful write-in suggestions that will benefit our approach to our diverse member benefits.

The new iSMA Website is in the final stages of touch-up before final review and roll-out. There has been much volunteer commitment to shaping the new site and moving archived content from the existing web, with the final product just a couple weeks away from going live.

iSMA will be offering a Social Marketing Training course online in March 2020 featuring Nancy Lee as the first instructor. Response to this course has been extremely positive, requiring another training session to be scheduled for later in 2020. Much volunteer work has gone into the establishment of this on-line opportunity. We will work to make our training courses align with accreditation guidelines so students can benefit from credits. We will also look into offering/funding scholarships for students who qualify to attend the training sessions.

iSMA Social Media engagement has improved significantly with more posts and more relevant and interesting content. The metrics are encouraging and inform next steps

March iSMA Webinar features Jeff French. We are looking into partnering with the Global Alliance for joint webinars in the future.

Our partnership with the Global Alliance continues through our presence at their meetings to define how the partnership could be mutually beneficial going forward.

News that a federation social marketing association model is in development for the Asia Pacific region to add to the many regional associations under the iSMA umbrella.