News From the iSMA Board

The February 2019 iSMA Board meeting was attended by Patrick Cook, President, Jennifer Wayman, Secretary, Julie Hentz, Communications Committee Chair, Karis Schoellmann, Treasurer, Luca Uguzzoni, Board Member-at-Large, Vilarmina Ponce, Representative of Latin American Social Marketing Association, and Win Morgan, Board Member-at-Large.

Nancy Lee has agreed to serve as the SMANA Representative on the iSMA Board, replacing Brooke Sandowsky, who is no longer at SMANA.

Our partners at the Social Marketing Quarterly (SMQ) have kindly offered iSMA members free access to their journal, as yet another advantage to membership. Work is beginning with a team of iSMA board members and WSMC organizers to shape special editions of SMQ and the Journal of Social Marketing (JSM) for release at June’s World Social Marketing Conference.

Julie Hentz presented on the status of the new organizational website which is awaiting work on a “plug-in” to establish a member portal which would be a separate space from the outfacing general content of the website. A shout out to volunteer Braden Occomore who has been dedicating many hours to the new website development and design. The Communication Committee is also seeking quality imagery
that represents a scope of Social Marketing style activities for the website and other communication channels.

Patrick has been working with Fuse Events to identify a vendor to implement a single membership database across all associations.

The Communications Committee is drafting a set of questions for a 2019 survey to help identify what members currently enjoy about membership and what they would like to see more of, or additional services that the organization might offer to serve as a meaningful forum of social marketing best practice and advancement.

A new url was voted on by the board. Heretofore, the iSMA url will be: isocialmarketing.org

Win suggested iSMA sign on to Amazon’s beneficiary program that channels shopping rewards to benefit nonprofits.

Planning for the iSMA presence at the 2019 World Social Marketing Conference in Edinburgh is underway. iSMA will have a manned table and collaborate space with other regional associations.

Last Updated on Tuesday, February 26, 2019 03:36 PM