6th Annual SPARKS Conference: A Brief Summary
Written by Nancy Lee   

 SPARKS is an annual social marketing conference of almost 200 attendees, organized by the Pacific Northwest Social Marketing Association featuring over a dozen social marketing professionals from across the Pacific Northwest speaking (TED Talk style) about behavior change campaigns and insights related to environmental protection, community engagement, public health and advanced theory.

Here are some snapshots of the topics that will be addressed on the main day of this year’s conference:
  • Environmental Protection
  • o   Wildfires
  • o   Farm conservation
  • o   Altering our language to inspire environmental action
  • o   Going Solar through Peer-to-Peer Marketing
  • Community Engagement
  • o   The power of transcreation
  • o   The need to develop culturally elastic campaigns
  • o   Pro-active tools for opioid prevention
  • o   Effective engagement practices with diverse communities to promote methods of safer cleaning
  • o   Testing qualitative research methods
  • o   Expanding the ways that we think about change
  • Public Health
  • Advanced Theory in Behavior Change

This year, the conference will occur on Monday, December 10th from 9:00am to 4:00pm & an optional second day, Tuesday, December 11th from 9:30am to 4:00pm and will be held at the Museum of Flight in Seattle.

The conference also includes an optional second day dedicated to expert-led (including Doug McKenzie-Mohr) in-depth workshops on intermediate and advanced social marketing practices and processes. This year, the day has two primary points of focus: 1) effective ways to spark behavior change depending on the levels of barriers and motivations your program is facing and, 2) evaluation strategies for social marketing practices. Learn more about Day Two here.

The goal of the SPARKS conference is to unite people who represent a wide range of professional fields and disciplines who are passionate about tackling the “Wicked Problems” that exist in their respective fields. Fundamentally, our hope is to provide you with a richer, more robust social marketing toolkit that you can carry into your own professional life.

 

We can’t wait to see you there!