Memories from the World Social Marketing Conference 2017 |
The agenda included pre-conference and post-conference workshops about developing a social marketing plan; social marketing community coalitions; developing effective evidence based programs; segmenting, targeting and reaching audiences digitally; service design to develop a social marketing intervention and community-based social marketing. On Tuesday May 16th luminaries from across the world were recognized for their contribution to Social Marketing and to the creation of the social marketing associations worldwide.
The Conference also served as a venue for the Boards of Directors of the different associations to have internal meetings and to part-take in decision making related to the iSMA. The relationship among the associations was further strengthened during the conference and new common projects are on their way.
The World Social Marketing Conference successfully concluded leaving the audiences satisfied with the variety of content of the presentations, the high quality of the event and its organization, and the potential opportunities that could arise from the networks created. Conference evaluation highlights:
The event organizers are already looking for a country to host the next conference, preferable in a developing country, if you or your organization are keen help host the next WSM conference please contact the team at [email protected] Dates and location will be made public in the future.
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