Meet Your iSMA Communications Team!

Please get to know the volunteers who work hard to create and channel iSMA content. Their efforts encourage membership, inform members of webinars and current events in Social Marketing around the globe, create the crucial social marketing job board, support the development of a shiny new website, all using social media, the iSMA newsletter and website as the communication vehicles.


Winthrop Morgan, MPH, President iSMA. Winthrop “Win” Morgan is a communication and marketing expert living in Maryland, US. In a career spanning  30 years, he has designed and directed more than 40 communication and marketing programs in North America, Africa, and Asia for family planning,  agricultural  entrepreneurism, maternal and child health, cancer prevention and treatment, cardiovascular disease prevention, immunization, and several new health technology introductions.  He has lived in France, England, Liberia, Ghana, Zambia, and Bangladesh.  Win holds a Master in Public Health degree from the Johns Hopkins University.  He currently provides global health consulting services to clients such as the World Health Organization, Centers for Disease Control, and International Vaccine Institute. He developed the Social Marketers Global Network, which was the forerunner of the International Social Marketing Association, of which is he is a co-founder.


Julie Hentz, MPH, Social Marketing Certified, Chair of the iSMA Comm Team. I serve as Director of Social Issue Marketing at IQ Solutions and have spent over 10 years as a Health Marketer at the National Center on Birth Defects and Developmental Disabilities at the Centers for Disease Control and Prevention (CDC/NCBDDD), working with a variety of prevention tactics to reduce the prevalence of birth defects and developmental disabilities. I worked on the Learn the Signs. Act Early. Campaign to promote recognition of the early signs of autism. I also directed Social Media response for the Maternal Child Desk during H1N1 crisis, including a first-ever external partnership with Medscape to establish, with my colleagues, the CDC Expert Commentary Series, CDC guidance outreach to providers.

I am dedicated to using Social Marketing frameworks as a sustainable resolution to social challenges and am devoted to the expansion of the use of Social Marketing as a tool, as well as broader incorporation of SM into academic curriculum and corresponding accreditation for various levels of study. I am proud to be part of the iSMA Team and am committed to making it a powerful resource for Social Marketers.


Gael O’Sullivan is a founding board member of the International Social Marketing Association and former chair of the Communication Committee.  Ms. O’Sullivan is a Principal Associate at Abt Associates, Inc., with over 25 years of international development experience. She leads Abt Associates’ team of international social and behavior change communication (SBCC) experts in the health and economic growth sectors.  In addition to SBCC, Ms. O’Sullivan specializes in partnership development, social marketing, and capacity building as they relate to issues such as family planning, HIV and AIDS prevention and treatment, water and sanitation, tobacco control, and avian influenza. She has authored numerous technical publications and journal articles, is a frequent speaker and expert consultant, and has developed in-person and online behavior change training workshops.  Ms. O’Sullivan has designed, implemented and evaluated numerous research-based social marketing and communication strategies worldwide.  She has worked extensively in Albania, Armenia, Bangladesh, Barbados, Bhutan, Cameroon, Ethiopia, Georgia, Guinea, India, Jordan, Kenya, Laos, Madagascar, Malawi, Mali, Morocco, Nepal, Pakistan, Philippines, Russia, Rwanda, Senegal, South Africa, Tanzania, Thailand, Togo, Trinidad and Tobago, Tunisia, Uganda, Zambia, Zimbabwe, and Vietnam. She has an MBA from George Washington University, speaks fluent French, and has lived in Togo and Switzerland. 


Nathaly Aya Pastrana, MSc, from beautiful Colombia. I joined iSMA’s Communication Committee in 2014, where I contribute as co-editor of the bi-monthly newsletter and participate actively in the Association’s communication strategies. I decided to join iSMA to represent the voice of people and countries of the south in the Social Marketing field.

Currently I am a research assistant and PhD Student in Communication, specializing in Social Marketing at Università della Svizzera italiana in Switzerland, where I am working on a research for development project (COHESION Project) that addresses the double burden of Non-communicable and Neglected Tropical Diseases in Mozambique, Nepal and Peru.

I love marketing and have always been involved in promoting social and environmental change while working and volunteering across sectors with SMEs, government, academy, NGOs and multilateral organizations in marketing, communications, social responsibility and research. 


Okechukwu Umelo, MA, MBA. As a nonprofit communications professional, I truly believe that social marketing can change the world. Having worked for NGOs, on European Commission projects, and now in the United Nations system, I’m well aware of the power of social marketing as well as the challenges faced by practitioners. 

I joined iSMA to channel my passion for social marketing into a vibrant network of equally passionate advocates. For iSMA, I mainly focus on writing articles that promote, explore and reflect on approaches and discourses within the social marketing field, while also examining country and sector contexts.

My main areas of interest in social marketing are how the field intersects with communications, the tools and platforms used, sector-specific approaches, and theoretical and empirical analyses.

I’m a Nigerian national who has lived in 9 countries and traveled to many more. And when I’m not busy advocating for social marketing, I run a nonprofit communications blog, practice piano and travel to faraway lands. I’m looking forward to further collaborating with iSMA volunteers, and further engaging current and potential iSMA members.


Sara Nelson, Owner of Soda Creek Consulting ( based out of New Mexico, USA. I assist with developing and expanding the iSMA website

​We specialize in bilingual (English/Spanish) health communication and reaching out to low-literacy populations. Some examples of projects include the C​ommunity H​ealth Disparities Initiative through National Institutes of Health, a statewide sexual violence prevention campaign in New Mexico, and field research with farmworkers to assess health education materials for the Food and Drug Administration. My background is a mix of communication, advertising, program management, and health outreach, all of which give me a well-rounded perspective in the field of social marketing. I believe in social marketing because it reaches people where they're at and in ways they're ready for by considering barriers and motivators to behavior change.


Ricardo D. LaGrange, Ph.D., M.P.H.  I am a licensed clinical psychologist and public health specialist with a unique combination of behavioral health and research qualifications that builds a rare capacity for data-driven, culturally competent health communication and human service efforts.  Currently I work as the V.P. of Business Development – Health & Human Services for a healthcare management consulting company.  I have over 14 years of proven expertise procuring and leading Federal-, State- and locally-funded projects within academic medical institutions in the science of behavioral change and other healthcare-related initiatives.  In addition, my expertise in funding programs to support the medical and mental health needs of patients living with chronic illnesses have extended to both national and international projects.  I am delighted to be working with such a talented, passionate group of Social Marketers at iSMA and look forward connecting with others throughout our network.



Lani Steffens, MAHP, MPH with a concentration in Global Health Practice. I am currently completing a graduate certificate in Social Marketing. My research experience has included program evaluation for juvenile justice, mindfulness meditation and willpower, as well as the well-being of resettled refugees. She has worked in health promotion with college students, social marketing, and diversity and inclusion. Lani currently lives in Orlando, FL.