European Social Marketing Association Affiliates with iSMA
Written by Jay Kassirer   

We are delighted to announce that the European Social Marketing Association (ESMA) has agreed to affiliate with the iSMA. ESMA now has roughly 71 members. Its Board includes Chair, Suzanne Suggs (Università della Svizzera italiana, Switzerland), as well as  Jeff French (Strategic Social Marketing, UK), Julie Huibregtsen (Huibregtsen Sociale Marketing, The Netherlands), David James McElroy (Energy Saving Trust, UK), Johannes Parkkonen (Finnish Association for Mental Health), and Véronique Narboni (a medical doctor in France.)  A portion of ESMA dues will now go to the iSMA so all ESMA members automatically become iSMA members and can enjoy the associated benefits. If you live in Europe, we encourage you to join or renew through the ESMA.