World Social Marketing Conference (WSMC)
Written by Julie Hentz   

May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.

Important updates of note from the World Social Marketing Conference:
EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters
EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected on the WSMC website)

At this biennial event, new ideas and evidence will be presented by global thought leaders and practitioners in Social Marketing and Behavior Change, bringing together practitioners, academics, policy makers, researchers, and industry to explore and enrich Social Marketing practice around the world.

The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading, and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.

The latest highlights on Keynote Speakers, not to be missed:

HRH Princess Dina Mired of Jordan, ex-Director King Hussain Cancer Foundation

-       HRH Dina Mired is a very charismatic speaker and has been an advocate and supporter for many successful health campaigns in Jordan, particularly focusing on women’s health, taboo topics and engaging with hard to reach groups

Jeff Jordan – Rescue

-       Jeff Jordan is President of this behaviour change agency. Rescue incorporates formative research, social marketing, evolvement, and health communication in their approach to measurable behaviour change to achieve their client goals.

John Sterman – MIT

-       John D. Sterman is the Jay W. Forrester Professor of Management at the MIT Sloan School of Management and a Professor in the MIT Institute for Data, Systems, and Society. He is also the Director of the MIT System Dynamics Group and the MIT Sloan Sustainability Initiative. Sterman’s research centers on improving decision-making in complex systems, including corporate strategy and operations, energy policy, public health, environmental sustainability, and climate change.

Elizabeth Fox – USAID

-       Elizabeth Foxis the Director of the Office of Health, Infectious Diseases and Nutrition at USAID.   Her Office is responsible for global leadership in maternal and child health, environmental health, nutrition, neglected tropical diseases and the prevention and mitigation of infectious diseases, including TB, malaria and emerging pandemic infections.    

Rafael Obregon – UNICEF

-       Rafael Obregon, Ph.D. is Chief of the Communication for Development Section, United Nations Children’s Fund, New York. Prior to joining UNICEF he was an Associate Professor in School of Media Arts & Studies, and Director of the Communication and Development Studies Program, Center for International Studies, at Ohio University. He has an extensive teaching, research and professional experience in development and health communication, and international development. 


Last Updated on Sunday, September 11, 2016 03:43 AM