Thank you to everyone who cast their votes for our new members of iSMA’s Board of Directors. Please take a moment to meet our Board, including newly-elected Carlos Oliveira Santos of Portugal and Leonidas A. Skerletopoulos of Greece and re-elected Patrick Cook and Jennifer Wayman, both based in the USA. All four members join the Board for a three-year term. Meet the Board.
Written by Patrick Cook
Membership Options and Benefits
We invite you to join the iSMA through this website or through one of our member associations, giving you membership in both iSMA and your regional association:
Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. To date, in addition to iSMA, it has been endorsed by AASM, ESMA, SMANA, and our newest member association, Asociación Latinoamericana de Mercadeo Social.
The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.
Creating Personal and Social Value through Social Marketing
The following definition was endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.
"Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable."
The following definition was endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.