The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.
To Flush or not to Flush: mid-course corrections in Social Marketing
Presented on September 25/26 by Stephanie Thomas, Cascadia Consulting Group (USA)
Sometimes you need social marketing to fix a problem created by traditional marketing. In this case, the problem is the widespread use of disposable wipes labeled "flushable," and other products flushed down the toilet in large numbers that are fouling sewer pipes, causing overflows, and increasing maintenance costs at pump stations around the world. This webinar brings you behind-the-scenes as a Seattle-based behavior change program with only mixed results does a course correction. Hear how they used the 4 P’s framework to identify areas for improvement that led to significantly increased program impacts. Success came only after the outreach team settled on the perfect product, a compelling price associated with not changing, and the right promotional channel to achieve measurable behavior change. The approach worked well with the "show me" and "help me" segments who still just didn't know about this issue.
Last Updated on Monday, September 10, 2018 08:16 AM
Thank you to everyone who cast their votes for our new members of iSMA’s Board of Directors. Please check back soon for to learn who are new Board members are from the eight outstanding nominees.
Thanks for joining us at our Recent Annual General Meeting.
On behalf of the Board of the International Social Marketing Association (iSMA), we wanted to thank you for joining us and your fellow members for our annual general meeting (AGM) of iSMA on March 6, 2018. The AGM was an opportunity for members to meet our current Board members, ask questions about our financial position, annual report, and our new business plan and constitution. If you were not able to join us, you can still review the meeting notes and other documents on the AGM web page.
The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide. 
Thank you to everyone who cast their votes for our new members of 
