The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.
Seek or Destroy? Exploring value destruction in social marketing services
Presented on August 15/16 with Dr. Nadia Zainuddin, University of Wollongong (Australia) Registration is now open.
Services are an important part of any social change program as they contribute towards the fulfillment of social marketing goals. However, unintended value destruction can occur in users’ service experiences, leading to a decline rather than improvement of their well-being. It is therefore vital to understand the nature of the value destruction process and identify the outcomes of value destruction in social marketing services from your consumer’s perspective. This webinar discusses emerging research that explains the value destruction process and also draws from services marketing theory as an alternative and under-used pathway to social and behavior change. Research trends in the value creation and destruction space will also be discussed.
Last Updated on Thursday, August 09, 2018 09:21 AM
Thank you to everyone who cast their votes for our new members of iSMA’s Board of Directors. Please check back soon for to learn who are new Board members are from the eight outstanding nominees.
Thanks for joining us at our Recent Annual General Meeting.
On behalf of the Board of the International Social Marketing Association (iSMA), we wanted to thank you for joining us and your fellow members for our annual general meeting (AGM) of iSMA on March 6, 2018. The AGM was an opportunity for members to meet our current Board members, ask questions about our financial position, annual report, and our new business plan and constitution. If you were not able to join us, you can still review the meeting notes and other documents on the AGM web page.
The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide. 
Thank you to everyone who cast their votes for our new members of 
