New iSMA Website
iSMA's New Board Members PDF Print Email

Meet Our New Board Members

Thank you to everyone who cast their votes for our new members of iSMA’s Board of Directors. Please take a moment to meet our Board, including newly-elected Carlos Oliveira Santos of Portugal and Leonidas A. Skerletopoulos of Greece and re-elected Patrick Cook and Jennifer Wayman, both based in the USA. All four members join the Board for a three-year term. Meet the Board

new isma board members 

Last Updated on Sunday, September 08, 2019 08:43 AM
ISMA Membership PDF Print Email
Written by Patrick Cook   

Membership Options and Benefits

We invite you to join the iSMA through this website or through one of our member associations, giving you membership in both iSMA and your regional association: 

You can also join or renew your membership in iSMA directly Join or Renew Now

Last Updated on Monday, July 08, 2019 09:56 AM
Global Consensus Brings “A Necessary Marker” to Social Marketing Field PDF Print Email
Written by Patrick Cook   

iSMA is pleased to announce the release of the “Global Consensus On Social Marketing Principles, Concepts and Techniques,” a brief paper that provides essential guidance to social marketers around the world.

Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. To date, in addition to iSMA, it has been endorsed by AASM, ESMA, SMANA, and our newest member association, Asociación Latinoamericana de Mercadeo Social.

iSMA Webinar Series PDF Print Email

webinar logoThe International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.


Creating Personal and Social Value through Social Marketing

iSMA Webinar: with Jeff French

Last Updated on Sunday, February 16, 2020 01:56 PM
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition was endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

"Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable."

Last Updated on Tuesday, November 07, 2017 02:36 PM