iSMA Webinar Series
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.  Next up is:

March 14/15, 2017

Adding Social Marketing to Health Risk Communications

with Jose M. Sanchez (Mexico)


Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimize both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing's contributions to a disaster management program during Mexico's 2009 H1N1 influenza outbreak, when social marketing tools functioned as key components supporting the strategies of other social programs such as "Healthy Communities." He will discuss the barriers Social Marketing encountered in this scenario, and present how social marketing was used to develop specific communications, with messages like "the correct way to sneeze" and "wash your hands properly", that lowered rates of infection further than had been anticipated by the World Health Organization.

This 60-minute iSMA webinar will be presented by Jose M. Sanchez (Mexico), who worked for eight years within Mexico's Ministry of Health and was part of the Ministry of Health team generating strategies for dealing with the H1N1 influenza outbreak in 2009. Free for iSMA members. iSMA membership is only $49.95, $24.95 for students, and $4.95 / $2.95 a year for those from developing countries. 


  • Members: no additional cost - these webinars are included in your annual iSMA membership.
  • Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries. 

Times and Registration: 

The iSMA offers each live webinar twice, to accommodate our international membership. 
Note that Daylight Savings Time starts in Canada and USA (but NOT Mexico and many other countries) on Sunday March 12

  1. TIME ONE: Tuesday March 14, 2017 at 8:00 am N.A. Pacific Daylight Savings Time (UTC-7), 9:00 am in Mexico (Standard Time; UTC-6), 11:00 am N.A. Eastern Time Daylight Savings Time (UTC-4), 3:00 pm GMT / UTC+0, 8:30 pm in India (UTC+5.5), and 10:00 pm in Cambodia (UTC+7)       Register Now

  2. TIME TWO: Tuesday March 14 at 6:00 pm N.A. Pacific Daylight Savings Time (UTC-7),7:00 pm in Mexico (Standard Time; UTC-6), 9:00 pm N.A. Eastern Daylight Savings Time (UTC-4); and on Wednesday March 15 at 6:30 am in India (UTC 5.5), 8:00 am in Cambodia (UTC+7), 9:00 am in Western Australia (Standard Time,UTC+8), 11:00 / 12:00 pm (Eastern Australia without and with Daylight Savings time, UTC+10/+11), and 2:00 pm in New Zealand (Daylight Savings Time, UTC+13).         Register Now

Can’t make these dates? iSMA members and webinar registrants will be able to access the video-recordings at their convenience, starting a few days after the webinars. 


Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug McKenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
  • 14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)
  • 15. Changing Behaviours to Scale Up Rural Sanitation with Edkarl M. Galing (PH)(September 21/22, 2015)
  • 16. Tackling 'Unspoken' Behaviours Webinar: Using co-creation to overcome cultural barriers to family planning in Jordan with Houda Khayame (JO) (November 5, 2015)
  • 17. The Donor is in the Details: The common ground between social marketing and donor behavior with Lucia Barros (BR) (January 27,2016)
  • 18. Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling with Nedra Kline Weinreich (IL) (January 27,2016)
  • 19. International Social Marketing Course Fair Webinars

 Go to the Archives >

For further information contact:

Jay Kassirer
Chair, iSMA Membership and Webinar Committees
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1, Tel: (613) 224-3800 | (800) 262-0934

Winthrop “Win” Morgan
President & CEO, International Social Marketing Association
6414 Hollins Drive, Bethesda, MD 20817
Landline: +1 (301) 581-2422   Mobile: +1(301) 807-2731

Last Updated on Sunday, February 05, 2017 10:37 AM