iSMA Webinar Series
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.  Next up is:


April 18, 2017

Cognitive Neuroscience and Behavioral Economics - New Tools to Solve Tough Behavioral Problems

with Biju Dominic (India)

Biju Dominic

According to new behavioural sciences like Cognitive Neuroscience and Behavioral Economics, human behaviour is the result of mostly irrational and non-conscious processes. How can these new sciences be used to better solve wicked social problems?

New research techniques are needed to get a deeper understanding of human decision making. Final Mile Consulting is a pioneer in this area and its research approach has won the highest awards at recent international market research conferences (ESOMAR Dublin 2015, ESOMAR Tokyo 2016 and ESOMAR New Orleans 2016). New intervention strategies have been developed accordingly, focused on non-conscious processes. Hear how these interventions have brought about sustained behavior changes to problems like lack of integrity within an organization, road accidents, and trafficking girls.

This 60-minute iSMA webinar will be presented by Biju Dominic (India), CEO & Co-founder of Mumbai- and Chicago–based Final Mile Consulting.


  • Members: no additional cost - these webinars are included in your annual iSMA membership.
  • Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries. 

Times and Registration: 

iSMA offers each live webinar twice, to accommodate our international membership. 

  1. TIME ONE: Tuesday April 18, 2017 at 7:00 am N.A. Eastern Time Daylight Saving Time (UTC-4), 11:00 am GMT (UTC+0), 12:00 pm British Summer Time (UTC+1), 4:30 pm in India (UTC+5.5), 6:00 pm in Cambodia (UTC+7), 7:00 pm in Western Australia (UTC+8), 9:00 pm in Eastern Australia (UTC+10)       Register Now

  2. TIME TWO: Tuesday April 18, at 9:00 am N.A. Pacific Daylight Savings Time (UTC-7), 12:00 pm N.A. Eastern Daylight Savings Time (UTC-4); 4:00 pm GMT (UTC+0), 5:00 pm British Summer Time (UTC+1), 9:30 pm in India (UTC+5.5). Register Now

Can’t make these dates? iSMA members and webinar registrants will be able to access the video-recordings at their convenience, starting a few days after the webinars. 


Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug McKenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
  • 14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)
  • 15. Changing Behaviours to Scale Up Rural Sanitation with Edkarl M. Galing (PH)(September 21/22, 2015)
  • 16. Tackling 'Unspoken' Behaviours Webinar: Using co-creation to overcome cultural barriers to family planning in Jordan with Houda Khayame (JO) (November 5, 2015)
  • 17. The Donor is in the Details: The common ground between social marketing and donor behavior with Lucia Barros (BR) (January 27,2016)
  • 18. Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling with Nedra Kline Weinreich (IL) (January 27,2016)
  • 19. International Social Marketing Course Fair Webinars  (Presenters from around the world) May 18, 2016
  • 20.Using narrative videos for health and wellbeing: A case study on energy efficiency, with Ross Gordon (AUS) (August 11-12, 2016)
  • 21. In Motion: Using community-based social marketing to change travel behavior, with Sunny Knott (US) September 27, 2016
  • 22. Social Marketing for Policy Makers: The “Help Me” Approach, with Nancy Lee, (US) (November 17-18,2016)
  • 23. Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change, with Philip R Holden & Matt Wood  (UK)(January 31, 2017)

 Go to the Archives >

For further information contact:

Jay Kassirer
Chair, iSMA Membership and Webinar Committees
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1, Tel: (613) 224-3800 | (800) 262-0934

Winthrop “Win” Morgan
President & CEO, International Social Marketing Association
6414 Hollins Drive, Bethesda, MD 20817
Landline: +1 (301) 581-2422   Mobile: +1(301) 807-2731

Last Updated on Thursday, March 30, 2017 10:19 AM