|iSMA Webinar Series|
|Written by Winthrop Morgan|
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide. Next up is:
March 14/15, 2017
Adding Social Marketing to Health Risk Communications
with Jose M. Sanchez (Mexico)
Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimize both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing's contributions to a disaster management program during Mexico's 2009 H1N1 influenza outbreak, when social marketing tools functioned as key components supporting the strategies of other social programs such as "Healthy Communities." He will discuss the barriers Social Marketing encountered in this scenario, and present how social marketing was used to develop specific communications, with messages like "the correct way to sneeze" and "wash your hands properly", that lowered rates of infection further than had been anticipated by the World Health Organization.
This 60-minute iSMA webinar will be presented by Jose M. Sanchez (Mexico), who worked for eight years within Mexico's Ministry of Health and was part of the Ministry of Health team generating strategies for dealing with the H1N1 influenza outbreak in 2009. Free for iSMA members. iSMA membership is only $49.95, $24.95 for students, and $4.95 / $2.95 a year for those from developing countries.
Times and Registration:
The iSMA offers each live webinar twice, to accommodate our international membership.
Can’t make these dates? iSMA members and webinar registrants will be able to access the video-recordings at their convenience, starting a few days after the webinars.
Archives: (Full Recordings and Slides/Handouts)
For further information contact:
Winthrop “Win” Morgan
|Last Updated on Sunday, February 05, 2017 10:37 AM|