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Bridging Cultural Divides in International Marketing: An Interview with Rachel Haig of Spirit of Soccer
Rachel Haig once worked on product marketing and promotions at the sporting goods company adidas. Today, as a program adviser for Spirit of Soccer, a small organization working to keep kids out of landmine areas in Cambodia, she jokingly describes he
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How well do you know your market?
A marketing professor of mine used to say, “The ideal size for a target audience segment is… one!” He meant that while a market segment of a single person for a mass market campaign is typically implausible, we would know best how to tailor mark
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Social Marketer Profile Series | Myriam Sidibe on Unilever-Lifebuoy's Social Mission
Dr. Myriam Sidibe, a public health expert who serves as Unilever-Lifebuoy’s Global Social Mission Director, has set a goal to change the handwashing habits of 1 billion people by 2015 and encourage the use of soap more often at critical moments. Myri
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Sanitation and Public Health in Haiti: Can social marketing help?
As NPR reported this week in, "Port-Au-Prince: A City Of Millions, With No Sewer System", Port-Au-Prince, Haiti, is one of the largest cities in the world with no formal sewer system. Instead, humans remove the waste from septic pits an
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Plastic Bags: #1 consumer item in the world… for now
When I visited Port Elizabeth, South Africa, around the year 2000, among the first things my host pointed out were the plastic bags rolling across (or stuck on) the landscape. He said that plastic bags were known as the "national flower of So
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The KU Work Group (Part 2): Providing Tools for Positive Community Change
“People can work together to change conditions for the better,” says Dr. Steve Fawcett, Director of the KU Work Group for Community Health and Development, a designated World Health Organization (WHO) Collaborating Centre, at the University of Kansas
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What do you want? When? How? Tell us all about it.
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Wednesday, 04 April 2012
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The iSMA Membership and Communication Committees have emailed all members a membership survey regarding iSMA member benefits and member communications. Members, please respond as soon as possible (before the April 24th deadline).
Your input will inform communicat...
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Social Marketer Profile Series | “Social Butterfly” Alexandra Bornkessel Celebrates Social Innovation
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Monday, 26 March 2012
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Editor's Note: This article is one in a series of social marketing profiles. The next profile will feature Myriam A. Sidibe, Unilever-Lifebuoy Global Social Mission Director, who leads the hygiene mission in 55 countries throughout Asia, Africa, the Middle East, and...
World Water Day March 22 - Resource Roundup
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Monday, 19 March 2012
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World Water Day 2012 highlights the extreme dichotomy between areas where people are battling the global water and sanitation crisis on a daily basis and other areas where people are wasting water and food almost without thought. Here are some ways yo...
Moshe Safdie on Megacities and the Market
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Sunday, 18 March 2012
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This week the architect/urban designer Moshe Safdie lectured (at a museum near my home) on the challenges brought on by urban density, particularly in the most populated cities on earth. He spoke at length about challenges of bringing light, fresh air, and i...
Tags: commerce, market, marketing, megacities, Moshe Safdie, population, price, urban planning, values