iSMA Webinar Series
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.

Next up:


January 31, 2017

Qualification and Professional Standards in the Field(s) of
Social Marketing and Behaviour Change

with Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) 

 Matthew Wood and Philip Holden

How should qualified Social Marketers and behaviour change agents be recognized? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain criteria are met, to make an additional award such as an ESMA/iSMA/AASM/SMANA certificate or diploma in social marketing. 

Defining and gaining recognition for the field(s) of social marketing and behaviour change have been recurring themes of academic and practitioner discussion, as reflected in journals, conferences and other meetings, and in ongoing discussion within the professional associations. Some consensus on definitions and competencies have already been reached (French & Russell-Bennett, 2015). Discussions amongst ESMA members raised the possibility of the Association endorsing or otherwise recognising qualification and professional standards in the field(s) of social marketing and behaviour change. The potential benefits include the following.

  • Increased visibility and status of those with expertise in social marketing, and of the discipline
  • Adding value to the education and training of existing providers in this area,
  • Establishing ESMA/iSMA/AASM/SMANA as the ‘hubs’ of such expertise,
  • Establishing and maintaining a database of qualifications in social marketing
  • Encouraging the establishment of new credit bearing courses and programmes in USA, Europe, Australia and worldwide.

This 60-minute iSMA webinar will be presented by Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) on Tuesday January 31. Can’t make that date? iSMA members and webinar registrants will be able to access the video-recordings at their convenience, starting a few days after the webinars. 


  • Members: no additional cost - these webinars are included in your annual iSMA membership.
  • Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.

Times and Registration:

The iSMA offers each live webinar twice, to accommodate our international membership.

  1. Time 1: Tuesday January 31, 2017 at 6:30 am N.A. Eastern Standard Time (UTC-5), 11:30 am GMT / UTC+0, 5:00 pm in India (UTC+5.5), 6:30 in Cambodia (UTC+7) and 9:30 pm / 10:30 pm in Eastern Australia (UTC+10/UTC+11 without /with Daylight Savings time.)  Register Now

  2. Time 2: Tuesday January 31, 2017 at 9:00 am N.A. Pacific Standard Time (UTC-8), 12:00 pm N.A. Eastern Standard Time (UTC-5), 5:00 pm GMT / UTC+0, and 10:30 pm in India (UTC+5.5).  Register Now

Can’t make these dates? iSMA members and webinar registrants will be able to access the video-recordings of the webinar at their convenience, starting a few days after the webinars.



Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug McKenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
  • 14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)
  • 15. Changing Behaviours to Scale Up Rural Sanitation with Edkarl M. Galing (PH)(September 21/22, 2015)
  • 16. Tackling 'Unspoken' Behaviours Webinar: Using co-creation to overcome cultural barriers to family planning in Jordan with Houda Khayame (JO) (November 5, 2015)
  • 17. The Donor is in the Details: The common ground between social marketing and donor behavior with Lucia Barros (BR) (January 27,2016)
  • 18. Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling with Nedra Kline Weinreich (IL) (January 27,2016)
  • 19. International Social Marketing Course Fair Webinars

 Go to the Archives >

For further information contact:

Jay Kassirer
Chair, iSMA Membership and Webinar Committees
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1, Tel: (613) 224-3800 | (800) 262-0934

Winthrop “Win” Morgan
President & CEO, International Social Marketing Association
6414 Hollins Drive, Bethesda, MD 20817
Landline: +1 (301) 581-2422   Mobile: +1(301) 807-2731

Last Updated on Friday, November 25, 2016 12:35 PM