|USF Social Marketing Conference - 2016|
|Written by Juilie Hentz|
People came from near and far to this original and most long-standing of Social Marketing gatherings in the United States, hosted by the University of South Florida. They came from Nigeria and Australia, from Canada and Britain, among numerous other locations. They gathered as a family of practitioners who share a commitment to improving people’s lives and the earth’s welfare, using tried and true social marketing frameworks to shape successful and sustainable behavior change.
The standard prequel to the Conference is the Social Marketing Training Academy, which offers two-day instruction, participation, and exercise in the social marketing framework approach to behavior change.
Some of the topics presented on throughout the event itinerary were Journey Mapping, Value Propositions, Desired Behaviors, Segmenting, the Power of the Peer, and an analysis of the Place “P”.
Other highlights include:
For a virtual experience of the event activities, attendees’ thoughts and reactions, follow the Twitter feed from June 17th and 18th, #SMC2016.
The location of this conference on beautiful Sand Key, south of Clearwater Beach, FL adds an element of serenity to the regularly thought-provoking, learning experience. Don’t miss an opportunity to be part of the mix in person in 2018!
|Last Updated on Friday, July 08, 2016 10:45 AM|