iSMA members get a $35 discount off registration for the USF Social Marketing Conference in June 20th-21st, 2014 (see below for how to claim).
The University of South Florida's Social Marketing Conference enters its 23rd year with a renewed commitment to social marketing’s robust capacity to influence complex social problems. As you know, social marketing has potential applications throughout many fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare. All of these and others can benefit from social marketing’s consumer-centered, strategic approach to influencing change.
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.