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iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.

Next up: November 12/13, 2014: Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth, with Jeff Jordan (USA)

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!

Read on to learn more and to register: 

Next up: Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014) 

Changing youth behaviors can impact entire lives. But youth behaviors are notoriously difficult to change. This difficulty, however, is often caused by the approach taken by youth behavior change programs, rather than being inherent to the behaviors themselves. Too often, adults want youth to change for the "right reasons," such as health, safety or a sense of responsibility. These however, are adult values. Requiring youth to adopt them in the process of behavior change creates unnecessary barriers to change.

This webinar will introduce and explore a new perspective on youth behavior change that focuses on creating social marketing strategies that are truly citizen-oriented. By understanding the common values that are key to youth, segmenting youth based on these values, and then designing social marketing strategies based on those values, social marketers can have greater impact and be more cost-effective. Youth insights, strategies and outcomes will be shared to illustrate this novel behavior change perspective.

Presented by Jeff Jordan, President & Executive Creative Director, Rescue Social Change Group (USA). Time One: Wednesday Nov. 12 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT). Time Two: Wednesday Nov. 12 at 5:00 pm Pacific Standard Time/ 8:00 pm EST / Thursday Nov. 13 at 1:00 am UTC+0 (GMT) / 11:00 am Australian Eastern Standard Time.

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing! 
  • Register for Time One: Wednesday Nov. 12 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT): iSMA Webinar 10, Time 1
  • Register for Time Two: Wednesday Nov. 12 at 5:00 pm Pacific Standard Time/ 8:00 pm EST ; Thursday Nov. 13 at 1:00 am UTC+0 (GMT) / 11:00 am Australian Eastern Standard Time: iSMA Webinar 10, Time 2

More countries: www.worldtimezone.com/


Audience:

These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.

Cost/ How to Register:

  • Space is limited to 150 participants per presentation. iSMA members get early registration privileges.
  • Members: no additional cost - these webinars are included in your annual iSMA membership.
  • Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.

Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug Mckenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)

 Go to the Archives >


For further information contact:

Jay Kassirer
Chair, iSMA Membership and Webinar Committees
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1
kassirer@cullbridge.com, Tel: (613) 224-3800 | (800) 262-0934

Winthrop “Win” Morgan
President & CEO, International Social Marketing Association
6414 Hollins Drive, Bethesda, MD 20817
win@i-socialmarketing.org  www.i-socialmarketing.org
Landline: +1 (301) 581-2422   Mobile: +1(301) 807-2731

Last Updated on Thursday, September 25, 2014 10:43 AM
 
SMQ Subscription Discount PDF Print Email
Written by Winthrop Morgan   

Members of the International Social Marketing Association receive a 20% discount off the annual subscription price for the Social Marketing Quarterly. (See below for how to claim it.)

social marketing quarterly logoSocial Marketing Quarterly (SMQ), peer-reviewed and published quarterly,

Last Updated on Monday, August 04, 2014 12:49 PM
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Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Monday, August 04, 2014 12:44 PM
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