Insight driven behaviour change PDF Print Email
Written by Jeff French   

Social Marketing: Three Concepts and Three Principles

by Professor Jeff French 




Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.

Last Updated on Thursday, November 19, 2015 11:28 AM
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.

Next up:


Lucia Barros (Brazil)

The Donor is in the Details: The common ground between social marketing and donor behavior

This webinar will present the current knowledge about why people give (money, time, and non-financial resources), focusing on the results of recent research and practical examples from Brazilian NGOS. It will also relate motivations to give to motivations to change undesirable behaviors, with corresponding tips for designing more effective programs. 

Presented by Lucia Barros (Brazil) on January 27/28, 2016.  


These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.


Last Updated on Saturday, November 07, 2015 11:59 AM
SPARKS Conference Dec 14 2015 PDF Print Email
Written by Winthrop Morgan   

social marketing conference logo sparks

Connect to create meaningful change with a couple hundred social marketing professionals from around the Northwest. Please join us Monday, December 14 for the annual SPARKS Conference! The past two years this conference has sold out -- register now so you won’t miss out!

This year’s conference is at the Museum of Flight and food will be catered by McCormick and Schmick’s. (Yes, for those of you that came last year, we listened to your feedback about the food and have changed our behavior accordingly – without needing a prompt or reminder!) Also, by attending SPARKS you also gain access to the museum for the day. Take advantage of viewing the many sights during breaks or after the conference!

To register for SPARKS 2015 Conference, click here.

For more information about PNSMA or to become a member, please visit our website.

Last Updated on Saturday, November 07, 2015 11:51 AM