Following our highly successful conferences in Brighton (2008), Dublin (2011), Toronto (2013), and Sydney (2015), academic and practice papers as well as interactive workshop sessions and poster proposals are now being invited under the overall conference theme: “Influencing Behaviour for Social Good.”
The WSMC organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following themes and paper tracks.
Promoting global health and well-being
Reducing global communicable disease through behavioural influence
Reducing crime and poverty and promoting safety and security
Global climate change, environment protection and sustainability
Reducing the impact of substance misuse
Increasing return on social policy investment by influencing behaviour
Interdisciplinary and cross sector action to influence behaviour for social good.
Advancing theory, research and technology in social marketing and behavioural influence
Influencing complex multi-faceted global policy challenges
Digital impact on social behaviour and government policy
We encourage submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen centric approaches to effective and efficient social programme and policy delivery.
Early Bird registration is also open, AASM, ESMA and iSMA members will be able to use discount codes to receive special Early Bird rates over and above the standard discounts. Contact your association rep for details.
Follow the conversation @wsmconference on twitter and sign-up for our mailing list at - http://bit.ly/WSMCsignup To register, find out about how to submit your paper and for submission guidance, please visit the conference website www.wsmconference.com
The 2016 University of South Florida Social Marketing Conference meets the needs of social marketers at all levels of experience. Taking place June 17-18 at the Sheraton Sand Key Resort in Clearwater, FL, the Conference includes conversational plenary sessions, interactive panels, and focused collaborative sessions. Whether you’re a social marketer, a student or faculty member, a not-for-profit or government leader, a program-planner or a designer, this is the conference for you. Knowledge of or experience in the social marketing field is not required to attend; the topics discussed and lessons learned can be used by anyone.
Social Marketing: Three Concepts and Three Principles
by Professor Jeff French
Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.
Last Updated on Thursday, November 19, 2015 11:28 AM
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.
Narrative Practices in Social Marketing: A case study on energy efficiency.
In this Webinar, Ross Gordon of Macquarie University (Australia) will discuss the potential of telling stories in social marketing. Using examples from a series of narrative videos about energy efficiency, Ross will discuss some of the important elements of creating stories to help influence people’s behaviours. The Webinar will conclude with some practical tips on developing narratives for social marketing and social change.