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Written by Winthrop Morgan   

 

         

        

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Last Updated on Wednesday, January 07, 2015 09:29 AM
 
Mission PDF Print Email
Written by Win Morgan   

iSMA's Mission is to:

  • To advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
  • Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress. • Develop, document and market international standards and best practices in social marketing theory, research and practice.
  • Encourage and enable wider use of social marketing in addressing complex social issues.
  • Foster and support the development of local, national and regional social marketing associations.

If our mission serves you, please join us now to help make it a reality.

Last Updated on Tuesday, February 24, 2015 03:39 PM
 
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Thursday, October 16, 2014 10:36 AM
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What is Social Marketing? Have you got 60 seconds? PDF Print Email
Written by Winthrop Morgan   

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Last Updated on Sunday, December 14, 2014 01:52 PM
 
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.

 
Next up:

  • Love to Ride Uses Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change. Presented by Thomas Stokell (New Zealand and United Kingdom) on March 25/26, 2015

  • Sea for Society: connecting individual behaviour change to far-reaching social change. Presented by Christine Domegan (Ireland) on May 21/22, 2015

  • Behaviour Change at your Fingertips: Social Marketing’s use of Smartphone Apps and SMS. Presented by Rebekah Russell-Bennett (Australia) on July 23/24, 2015


Love to Ride screen shot

Love to Ride Uses Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change. March 25/26, 2015

This workplace cycling program uses 'stage of change' to segment participants and cost-effectively tailor communications with them. By targeting information and tools specific to individual users, participants are moved along a personal journey of change. Also innovative are its use of mobile platforms like cell phones and tablets to reach the right people with the right information at the right time. Originally developed in New Zealand, this program has now been replicated in continental Europe, the UK, US and Australia. In 2015, the Love to Ride programme is expanding further across the US, UK and into Continental Europe.

Last Updated on Tuesday, February 24, 2015 08:55 AM
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