Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.
Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
The International Social Marketing Association (iSMA) is a group of volunteers and supporters who foster positive social change in their communities through social marketing research, teaching, and practice. We exist to fill the need for a gateway to the diverse global social marketing community. We are a registered nonprofit organization in the State of Maryland, USA. Our 600 + members are located in six continents worldwide (North America, South America, Europe, Asia, Africa,and Australia.)
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Last Updated on Wednesday, December 18, 2013 03:08 PM