Mission PDF Print Email
Written by Win Morgan   

iSMA's Mission is to:

  • To advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
  • Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress. • Develop, document and market international standards and best practices in social marketing theory, research and practice.
  • Encourage and enable wider use of social marketing in addressing complex social issues.
  • Foster and support the development of local, national and regional social marketing associations.

If our mission serves you, please join us now to help make it a reality.

Last Updated on Tuesday, February 24, 2015 03:39 PM
 
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Thursday, October 16, 2014 10:36 AM
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What is Social Marketing? Have you got 60 seconds? PDF Print Email
Written by Winthrop Morgan   

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Last Updated on Sunday, December 14, 2014 01:52 PM
 
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.

 
Next up:

  • Sea for Society: connecting individual behaviour change to far-reaching social change. Presented by Christine Domegan (Ireland) on May 21/22, 2015

  • Behaviour Change at your Fingertips: Social Marketing’s use of Smartphone Apps and SMS. Presented by Rebekah Russell-Bennett (Australia) on July 23/24, 2015


Sea for Society: connecting individual behaviour change to far-reaching social change. May 21, 2015

Although social marketing has focused on individual behaviour change for the past 40 years, individual change and social change need to be integrated to facilitate transformation and progress. By embedding social marketing interventions in systems thinking and design, the EU-funded 'Sea for Society' Action Plan successfully linked micro choices to macro outcomes. Instead of targeting variables, Sea for Society has focused on processes such as mutual learning, consultation and joint action to create the foundation for a 'Blue Society'. Participants have consisted of 28 organisations across 12 European countries, including researchers, marine and land-based organisations, government and non-governmental bodies, individuals and youth.

In this webinar, Dr. Christine Domegan maps out the innovative stakeholder and citizen conversations that helped identify the components of, barriers to and benefits of a sustainable marine ecosystem. This research also revealed how stakeholders perceive these barriers to be interrelated and connected, and which actions they perceive to be most feasible and impactful. Data presented during the webinar will show how Sea for Society is successfully mobilizing Stakeholders and Citizen/Youth for change, and is going beyond individual campaigns to a collective scaled-up 'Blue Society' movement.

Presented by Dr. Christine Domegan of the National University of Ireland Galway.
 

Time One: Thursday, May 21 at 6:30 am N.A. Eastern Daylight Saving Time / 10:30 am UTC+0 (GMT) / 11:30 am British Summer Time, 4:00 pm India (UTC+5.5) / 8:30 pm UTC+10 Australian Eastern Standard Time.

Time Two: Thursday, May 21 at 9:00 am Pacific Daylight Saving Time / 12:00 pm N.A EDT / 4:00 pm UTC+0 (GMT) /5:00 pm British Summer Time / 9:30 pm India (UTC+5.5)

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing! 

Audience:

These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.

Cost/ How to Register:

Registration links

Time One: Thursday, May 21 at 6:30 am N.A. Eastern Daylight Saving Time / 10:30 am UTC+0 (GMT) / 11:30 am British Summer Time, 4:00 pm India (UTC+5.5) / 8:30 pm UTC+10 Australian Eastern Standard Time.

Time Two: Thursday, May 21 at 9:00 am Pacific Daylight Saving Time / 12:00 pm N.A EDT / 4:00 pm UTC+0 (GMT) /5:00 pm British Summer Time / 9:30 pm India (UTC+5.5)

  • Space is limited to 150 participants per presentation. iSMA members get early registration privileges.
  • Members: no additional cost - these webinars are included in your annual iSMA membership.
  • Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.

Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug Mckenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)

 Go to the Archives >


For further information contact:

Jay Kassirer
Chair, iSMA Membership and Webinar Committees
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1
kassirer@cullbridge.com, Tel: (613) 224-3800 | (800) 262-0934

Winthrop “Win” Morgan
President & CEO, International Social Marketing Association
6414 Hollins Drive, Bethesda, MD 20817
win@i-socialmarketing.org  www.i-socialmarketing.org
Landline: +1 (301) 581-2422   Mobile: +1(301) 807-2731

Last Updated on Tuesday, March 31, 2015 11:06 AM
 
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