Discount Code for Agents of Change Summit PDF Print Email
Written by Winthrop Morgan   

Exclusive only to iSMA members!!  A 15% discount on the Agents of Change Summit in San Diego, California, on Feb 8 and 9, 2016.

A value of $75 or more!

Members, log in and click read more to get the code.

Last Updated on Monday, January 04, 2016 01:37 PM
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Insight driven behaviour change PDF Print Email
Written by Jeff French   

Social Marketing: Three Concepts and Three Principles

by Professor Jeff French 


 

 

 

Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.

Last Updated on Thursday, November 19, 2015 11:28 AM
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iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.

Next up:


 

Nedra's social marketing webinar photoImmersive Social Marketing: A Model for Incorporating Transmedia Storytelling

Immersive experiences have been shown to enhance learning, as well as influence changes in attitudes and behaviors. Transmedia storytelling uses multiple media platforms to tell different parts of a story, often in real time, engaging its audience in a deeper way than traditional storytelling methods. Bringing together the entertainment education approach, which has had decades of global success, and transmedia storytelling heightens the potential for immersive engagement. Using the social marketing process to design the elements of the behavior change strategy driving the experience ensures that it goes beyond merely communication. This webinar will cover an integrated behavior change model that brings these elements together and will share evaluation results from some examples of this approach.

Presented by Nedra Kline Weinreich, President, Weinreich Communications (Israel) on March 15/16, 2016.  

Last Updated on Monday, February 01, 2016 11:50 AM
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