See Member Benefits Area  
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.

Next up: September 17, 2014: Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing, with Maurice Codourey (Switzerland)

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!

Read on to learn more and to register: 

Last Updated on Tuesday, August 05, 2014 11:48 AM
Read more...
 
SMQ Subscription Discount PDF Print Email
Written by Winthrop Morgan   

Members of the International Social Marketing Association receive a 20% discount off the annual subscription price for the Social Marketing Quarterly. (See below for how to claim it.)

social marketing quarterly logoSocial Marketing Quarterly (SMQ), peer-reviewed and published quarterly,

Last Updated on Monday, August 04, 2014 12:49 PM
Read more...
 
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Monday, August 04, 2014 12:44 PM
Read more...