USF Social Marketing ConferenceEuropean Social Marketing ConferenceISMC Annual Conference 2018WebinarsMembership
What is Social Marketing? PDF Print Email

How does it differ from Communications and Policy? Nancy Lee explains.

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Last Updated on Wednesday, May 16, 2018 02:19 PM
iSMA Webinar Series PDF Print Email
Written by Jay Kassirer   

webinar logoThe International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.  

Registration Now Open!

Integrating Diversity and Cultural Competence in Social

Marketing: Lessons from Health Care Programs
May 30, 2018 with Radhika Howarth of Raaha Ltd. (U.K.)

Radhikah's photo

Our increasing cultural diversity brings both opportunities and challenges for health care providers, health care systems, and policy makers to create and deliver culturally competent social marketing programs that address health inequalities and are truly patient-centred. This webinar will show you how to tap into cultural insights to build deeper relationships with a broader range of consumers, and will demonstrate through practical examples and case studies the impacts (both positive and negative) of culturally relevant approaches in social marketing.

This 60-minute webinar will be presented twice on May 30, 2018.

Last Updated on Wednesday, May 02, 2018 08:56 AM
2018 Candidates for Board of Directors PDF Print Email
Written by Jennifer Wayman   
Help Lead the iSMA and Social Marketing into Our Next Phase
Nominations are now closed for the iSMA Board. We'll post the nominees soon!  

icon for Board of Directors

Who is Eligible?

All iSMA members and members of regional social marketing associations – Africa Social Marketing Association, Australian Association of Social Marketing, European Social Marketing Association, Latin America Social Marketing Association, Pacific Northwest Social Marketing Association, and Social Marketing Association of North America – are eligible to serve on the iSMA board. As iSMA evolves towards federation or alliance of regional social marketing associations, we are eager to ensure representation on the Board from all regions throughout the world.

Last Updated on Saturday, May 05, 2018 08:13 AM
2017 iSMA Annual Report PDF Print Email
Written by Patrick Cook   
2017 Annual Report
Thanks for joining us at our Recent Annual General Meeting.

On behalf of the Board of the International Social Marketing Association (iSMA), we wanted to thank you for joining us and your fellow
members for our annual general meeting (AGM) of iSMA on March 6, 2018. The AGM was an opportunity for members to meet our current Board members, ask questions about our financial position, annual report, and our new business plan and constitution. If you were not able to join us, you can still review the meeting notes and other documents on the AGM web page. 

Last Updated on Wednesday, May 02, 2018 08:54 AM
Global Consensus Brings “A Necessary Marker” to Social Marketing Field PDF Print Email
Written by Patrick Cook   

iSMA is pleased to announce the release of the “Global Consensus On Social Marketing Principles, Concepts and Techniques,” a brief paper that provides essential guidance to social marketers around the world.

Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. To date, in addition to iSMA, it has been endorsed by AASM, ESMA, SMANA, and our newest member association, Asociación Latinoamericana de Mercadeo Social.