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Last Updated on Wednesday, January 07, 2015 09:29 AM
What is Social Marketing? Have you got 60 seconds? PDF Print Email
Written by Winthrop Morgan   


Last Updated on Sunday, December 14, 2014 01:52 PM
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.


Next up: Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change, January 29, 2015

For over 15 years, the Florida Prevention Research Center (FPRC) at the University of South Florida (USF) has developed and tested Community-Based Prevention Marketing (CBPM), which provides community coalitions with a marketing driven, systematic planning framework and toolkit for selecting, tailoring, implementing, and evaluating evidence-based interventions. As prevention science evolves, so too does the CBPM framework. Building on the achievements of CBPM for Program Development and its successor, CBPM for Policy Development, the FPRC is taking CBPM to the next level by bringing advances in systems science to the development of CBPM for Systems Change.

Last Updated on Sunday, December 14, 2014 01:15 PM
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Thursday, October 16, 2014 10:36 AM
Social Marketing Academic Competencies PDF Print Email
Written by Winthrop Morgan   

The development of these competencies was formally begun at a collaboratory held at the Social Marketing Conference in Clearwater Beach, FL, USA in June, 2012. Since then, the full list of competencies generated by that discussion have been reviewed and revised by the AASM, ESMA and iSMA Boards of Directors. The iSMA Board approved this version September 19, 2014.  The ESMA and AASM approved earlier in September 2014.   

  • Authors:Australian Association of Social Marketing, European Social Marketing Association, and International Social Marketing Association
  • Intended Audience: Instructors of academic courses and designers of academic and nonacademic certificate programs in social marketing.
  • Intended Use: As a set of participant-focused benchmarks for the development of course curricula and certificate completion requirements. 
  • Limitations: These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. It is anticipated that degree-granting programs in social marketing may have more competencies than are outlined here.
  • Date of Publication:  September 19, 2014:
Last Updated on Wednesday, December 10, 2014 11:36 AM