To advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress. • Develop, document and market international standards and best practices in social marketing theory, research and practice.
Encourage and enable wider use of social marketing in addressing complex social issues.
Foster and support the development of local, national and regional social marketing associations.
If our mission serves you, please join us now to help make it a reality.
Last Updated on Tuesday, February 24, 2015 03:39 PM
Social Marketing Definition
Written by Winthrop Morgan
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
Last Updated on Thursday, October 16, 2014 10:36 AM
What is Social Marketing? Have you got 60 seconds?
Written by Winthrop Morgan
Last Updated on Sunday, December 14, 2014 01:52 PM
iSMA Webinar Series
Written by Winthrop Morgan
The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.
Changing Behaviours to Scale Up Rural Sanitation, September 21/22, 2015
Over 30% of the people in rural Philippines either don’t have a toilet, or have one that drains into an open area. That’s 5.7 million people defecating in the open and an additional 3.7 million using toilets that drain into an open area. Talk about entrenched behaviours! (pun intended) In addition to the danger to public health and the environment, these conditions can deprive people of dignity and dampen their economic prospects. Learn how the World Bank has used social marketing principles to develop and generate demand for improved toilets. Presented by Edkarl M. Galing, World Bank on September 21/22, 2015.
Time 1: Monday September 21 at 6:30 am N.A. Eastern Daylight Saving Time / 10:30 am UTC+0 (GMT) / 11:30 am British Summer Time, 4:00 pm India (UTC+5.5) / 6:30 pm in the Philippines (standard time, UTC+8)/ 8:30 pm Australian Eastern Standard Time (UTC+10).
Time 2: Monday September 21 at 5:00 pm Pacific Daylight Saving Time / 8:00 pm N.A EDT. Tuesday September 22 at 12:00 am UTC+0 (GMT) /1:00 am British Summer Time / 7:30 am India (UTC+5.5), 9:00 am in the Philippines (standard time, UTC+8)/ 11:00 am Australian Eastern Standard Time (UTC+10).
We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!
These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.
Space is limited to 150 participants per presentation. iSMA members get early registration privileges.
Members: no additional cost - these webinars are included in your annual iSMA membership.
Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.
Archives: (Full Recordings and Slides/Handouts)
1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA) (Tues. July 23, 2013)
2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
3. Community-Based Social Marketing and Behavior Selection, with Doug Mckenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013)
4a. Social Franchising, with Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
4b. Social Franchising, with Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
5. Corporate Social Marketing, with Nancy Lee(United States) and Tom Beall (United States) (Tuesday, January 21, 2014)
6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Changewith Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Changewith Thomas Stokell (NZ) (March 25, 2015)
13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)