See Member Benefits Area

 

iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.

Next up: July 23/24: Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia)

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!

Read on to learn more and to register: 

Last Updated on Friday, July 18, 2014 08:17 AM
Read more...
 
USF Social Marketing Conference Discount PDF Print Email
Written by Winthrop Morgan   

iSMA members get a $35 discount off registration for the USF Social Marketing Conference in June 20th-21st, 2014  (see below for how to claim).

The University of South Florida's Social Marketing Conference enters its 23rd year with a renewed commitment to social marketing’s robust capacity to influence complex social problems. As you know, social marketing has potential applications throughout many fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare. All of these and others can benefit from social marketing’s consumer-centered, strategic approach to influencing change.

Last Updated on Thursday, May 08, 2014 11:10 AM
Read more...
 
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Thursday, May 08, 2014 11:11 AM
Read more...
 
SMQ Subscription Discount PDF Print Email
Written by Winthrop Morgan   

Members of the International Social Marketing Association receive a 20% discount off the annual subscription price for the Social Marketing Quarterly. (See below for how to claim it.)

social marketing quarterly logoSocial Marketing Quarterly (SMQ), peer-reviewed and published quarterly,

Last Updated on Thursday, May 08, 2014 11:10 AM
Read more...