Mission PDF Print Email
Written by Win Morgan   

iSMA's Mission is to:

  • To advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
  • Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress. • Develop, document and market international standards and best practices in social marketing theory, research and practice.
  • Encourage and enable wider use of social marketing in addressing complex social issues.
  • Foster and support the development of local, national and regional social marketing associations.

If our mission serves you, please join us now to help make it a reality.

Last Updated on Tuesday, February 24, 2015 03:39 PM
 
Social Marketing Definition PDF Print Email
Written by Winthrop Morgan   

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. 

 Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Last Updated on Thursday, October 16, 2014 10:36 AM
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What is Social Marketing? Have you got 60 seconds? PDF Print Email
Written by Winthrop Morgan   

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Last Updated on Sunday, December 14, 2014 01:52 PM
 
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources world-wide.

 
Next up:

  

Rebekah

 

Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS. July 23/24, 2015

Have you ever wondered about how new mobile technology can be used to drive behaviour change? Smartphone apps (including games) and SMS are being used by social marketers to assist people in losing weight, reducing energy consumption, quitting smoking and being safe around trains. Social marketing seeks to develop and integrate marketing concepts to influence behaviours that benefit individuals and the community for the greater social good. This presentation will provide an overview of social marketing and use case examples to demonstrate how mobile technology can be implemented by governments and non-profit organisations to assist people in leading happier and healthier lives. Case examples include the Quit forTwo Quit You app, the MumBubConnect breastfeeding SMS program, the Citysmart Low Income-Earner Energy program digital intervention.

Presented by Professor Rebekah Russell-Bennett of Queensland University of Technology, Australia.
 

Time 1: Tuesday night July 21 2015 at 6:00 pm N.A. Pacific Time (UTC-7), 9:00 pm N.A. Eastern Daylight Time (UTC-4), 11:00 am Wednesday July 22 (UTC+10) Australian Eastern Standard Time

Time 2: Wednesday morning July 22 2015 at 6:30 am N.A. Eastern Daylight Time (UTC-4), 10:30 am GMT / UTC+0, 11:30 am British Summer Time (UTC+1), 8:30 pm Australian Eastern Standard Time (UTC+10)

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing! 

Audience:

These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.

Cost/ How to Register:

Registration links

Time 1: Tuesday night July 21 2015 at 6:00 pm N.A. Pacific Time (UTC-7), 9:00 pm N.A. Eastern Daylight Time (UTC-4), 11:00 am Wednesday July 22 (UTC+10) Australian Eastern Standard Time

Time 2: Wednesday morning July 22 2015 at 6:30 am N.A. Eastern Daylight Time (UTC-4), 10:30 am GMT / UTC+0, 11:30 am British Summer Time (UTC+1), 8:30 pm Australian Eastern Standard Time (UTC+10)

  • Space is limited to 150 participants per presentation. iSMA members get early registration privileges.
  • Members: no additional cost - these webinars are included in your annual iSMA membership.
  • Non-members:$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.

Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug Mckenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change withChristine Domegan (IE) (May 21, 2015)

 Go to the Archives >


For further information contact:

Jay Kassirer
Chair, iSMA Membership and Webinar Committees
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1
kassirer@cullbridge.com, Tel: (613) 224-3800 | (800) 262-0934

Winthrop “Win” Morgan
President & CEO, International Social Marketing Association
6414 Hollins Drive, Bethesda, MD 20817
win@i-socialmarketing.org  www.i-socialmarketing.org
Landline: +1 (301) 581-2422   Mobile: +1(301) 807-2731

  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
Last Updated on Friday, May 29, 2015 02:34 PM
 
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